Augmented Reality: Restructuring the Real Estate Industry
Augmented reality (AR) is a potential game-changing technology. AR has made an impact in diverse industry verticals and will continue to grow in popularity in the future as well. This is evident from the prediction that AR and VR would be 80 billion USD market globally by 2025.
When we think about the different industries on which augmented reality has made an impact on, the real estate industry is not far behind. The use of augmented reality apps like AR Studio Pro in real estate offers a world of endless opportunities for real estate businesses and brands. Augmented reality in real estate is beneficial for the real estate agencies as well as buyers.
Most people around the world believe that augmented reality and virtual reality are similar. However, both of them are completely different from each other. Unlike virtual reality that completely blocks out the reality, AR augments the reality by overlaying digital content in the real-world environment.
The existing tools used in the real estate industry have their own set of constraints. This poses several roadblocks to real estate companies. Hence, the need for augmented reality in real estate arises and becomes even more important.
Here is how augmented reality transforms the real estate industry:
1) Superior product visualization
Visualization of an under-construction property is quite difficult for the potential buyer. This makes it difficult for real estate companies to sell houses, which still haven't been fully completed. The use of augmented reality in real estate can help real estate companies and agents solve this problem. Augmented reality offers an intuitive and clean experience to the home buyers in the form of 3D models. With an AR driven experience, buyers can actually get to see how the end product (house) would look like after it has been fully constructed. This makes the task of real estate agencies that much easier.
Users can also see how their existing furniture or home decor items would look like in the new house. Potential buyers are free to try various combinations to see which one fits the best.
2) Save valuable time and resources
Instead of travelling to different locations every time to check properties, the use of AR apps for real estate enables prospective property buyers to narrow down on the projects they would really be interested in. This would help eliminate unnecessary expenditure on travel to different places to view all properties. By using AR apps in real estate, buyers can get the look and feel of the property and make an informed decision whether they would like to physically visit the site or not. Thus, augmented reality in real estate helps buyers and real estate agencies save valuable time and resources.
3) Enhanced home buying experience
The innovation brought by augmented reality apps in real estate would allow real estate companies to offer a unique and personalized home buying experience to the buyers. The power of augmented reality would keep the buyers engaged. Most importantly, buyers who are looking to buy homes can explore everything from the comfort of their homes or even when they are travelling.
AR Studio Pro is an app that augments the real estate industry. Book a free demo.