9 AUGMENTED REALITY TRENDS TO WATCH IN 2020
Augmented reality saw its record growth in 2019. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. As of May 2019, the installed user base for AR-supporting mobile devices reached 1.5 billion. Industry players within the augmented reality world expect 2020 to be a year marked by an uptick within the pace of industry growth.
A bulk of the most recent advances within the field of AR were showcased at variety of tech events, a number of which, like Augmented World Expo and Consumer Electronics Show, were attended by our team. They inspired us to collect these 9 trends which will shape the longer term of augmented reality over the following number of years—and may inspire you on your own innovations.
TREND #1: MOBILE AR: APPLE ANNOUNCED ARKIT 3.0, GOOGLE’S ARCORE IS RAPIDLY GROWING ITS INSTALLED BASE
The 2017 introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs) has standardized the event tools and democratized mobile AR app creation which has led to quite double the number of mobile AR-enabled devices and tripled the amount of active users during 1.5 years. Having once brought AR to the mass audience of mobile users, Apple secured its AR market leadership because it unveiled ARKit 2.0 at WWDC 2018, and so ARKit 3.0 at WWDC 2019. In terms of technology, the introduced advances placed mobile AR within the same line with headset-based AR, if not above it. We still can see a major ARKit’s dominance over ARCore, however the latter has grown almost 10 times in absolute figures. The installed base of ARCore-compatible Android devices grew from 250 million devices in December 2018 to 400 million in May 2019.
TREND #2: AUGMENTED REALITY AS a completely unique WAY OF SHOPPING
Based on a report from Gartner, a minimum of 100 million users were expected to utilize AR-enabled shopping technologies by 2020, which is one in every of the most well liked retail trends of this year. The boom in mobile devices that employ AR means the world is now occupied by robust and mature technologies. Developers, retailers and customers are now comfortably using them as a part of their daily experience.
A BRP report indicated that 48% of consumers said that they’d be more likely to shop for from a retailer that provided AR experiences. Unfortunately, only 15% of outlets currently put AR to use. Only an extra 32% of outlets stated they commit to deploy virtual or augmented reality applications over the following three years.
TREND #3: AR FOR NAVIGATION SOLUTIONS
One of the foremost obvious use cases for AR technologies is indoor navigation, and 2020 is anticipated to be the year that the typical consumer gets their first real taste of its potential. People already lean heavily on maps services from both Google and Apple to urge around outside, but indoor navigation stands to be the employment case that blows the general public away.
ARKit and ARCore based applications for indoor navigation can provide directions in airports, malls, hospital and office campuses. Gatwick Airport has already deployed its own smartphone solution that gives routes to terminals and gates supported a user’s flight number.
In August 2019, Google launched a beta of its augmented reality walking directions feature for Google Maps which will be available to any or all AR-compatible iOS and Android mobile devices. Users can simply whip out their phones, point their cameras and see information about surrounding features in real time. Google’s software is probably going to maneuver beyond the smartphone space and include integration with smart glasses.
TREND #4: AR-POWERED SOLUTIONS FOR THE ENTERPRISE
Smart glasses are currently at a stage where consumer solutions are likely some years off. Military, medical and enterprise solutions, however, are setting out to prove the worth of mixing AR with headsets and smart glasses.
One of the foremost current headwinds for AR is battery life. Announced in February 2019, Microsoft HoloLens 2 was likely the foremost anticipated product during this space in 2019. the corporate hopes to roll out its technology to great fanfare by demonstrating improvements in raw processing power, battery life and wearability. The U.S. Army has awarded a $480 contract to Microsoft, and therefore the company is additionally working with the economic IoT firm PTC to streamline the event of both augmented and mixed reality products.
Other manufacturers also see the longer term of augmented reality within the enterprise sector. The 2G Glass Enterprise Edition announced in May 2019, is anticipated to cost $999. it's seeing interest from companies as diverse as DHL, Boeing, GE and Volkswagen.
TREND #5: AUGMENTED REALITY ENHANCED BY computer science
Artificial intelligence and machine learning are fast-growing sectors in tech. Bringing them along with Augmented and Mixed Reality systems could be a natural extension of the many of the items that are best suited to AI and ML, particularly computer vision. Likewise, the flexibility to make human-machine processes that handle problems like disease diagnosis has immense potential to boost outcomes.
35% of sales on Amazon are derived from its recommendation engine, which leans heavily on data science and machine learning to deliver search results and match advertisers with customers. Moving out of the net browser and into the $64000 world has immense commercial potential. By pairing consumer profiles with AR and ML, retailers can identify customer needs supported their environments and supply them with recommendations.
Point-and-shoot retail AR solutions will be major drivers of innovation. a client in an exceedingly store can get AI-based customer support while walking around. If they need questions about pricing, features or current offers, answers are often supplied by a chatbot supported linguistic communication processing (NLP) technologies. Responses can even be tailored to the customer’s unique profile, allowing greater personalization on the fly.
Robust AI and ML solutions are often extended to the AR and MR spaces to supply value to everyday users of mobile devices.
TREND #6: WEBAR
In the web space, Chrome AR could be a highly anticipated product of 2020. rather than wanting to use specialized apps, users can simply go surfing to AR-enabled websites to access the identical level of functionality. so as to foster adoption, an unofficial and unsupported version of the WebAR code is created available to developers on GitHub, too.
Mozilla is additionally engaged with WebAR and trying to bring AR solutions to Firefox. The goal is to form AR adoption significantly more friction-free by using the installed user bases of applications programme audiences. Apple, Samsung and Microsoft applications programme offerings are rapidly adopting the WebAR standards.
Although these standards have yet to be established, the implementation of AR in browsers is under active development, by means of either porting existing libraries (e.g. AR.js) or developing new ones (e.g. A-Frame, React 360). 2020 is that the year that WebAR may become available on virtually every up-to-date applications programme within the world.
TREND #7: REMOTE ASSISTANCE VIA SHARED AUGMENTED REALITY
Collaborative efforts, like conference calls, are often undermined by the dearth of an on the spot personal presence. AR, however, can create mixed-reality settings where everyone on a call can see one another during a more socially conducive environment. Microsoft is moving forward with a beta of a video-calling system that employs augmented reality to make holographic-style representations of participants. Cisco Systems is additionally performing on a project called Musion that brings together its networking products with AR technologies.
It is worth noting that adoption faces several headwinds, and neither consumer nor enterprise-grade products are currently on the market. specifically, the employment of headsets and current costs have made commercial rollouts unappealing to manufacturers and potential customers.
AR-based remote assistance sessions could be a use case which will promote innovation. a mixture of WebRTC and AR makes it possible to conduct real-time maintenance work and troubleshooting. By leveraging concurrent data streaming, assistance providers can join more directly within the maintenance, configuration and repair processes.
TREND #8: AR within the AUTOMOTIVE INDUSTRY
During 2019, variety of car manufacturers were showing off on-the-road AR solutions, too. for instance, Genesis G80 utilizes variety of features to make sure accuracy, including tracking the driver’s line of sight to make sure that holographic overlays are always within the right spot. rather than having to appear down at a GPS panel within the dashboard, the driving force will see arrows on a heads-up display providing live directions. Porsche is additionally making major investments in similar technologies.
Heads-up displays are a fixture in military aerospace for many years, but AR is barely now setting out to bring that potential to the automotive world. Dashboard-mounted displays can project AR overlays into the driver’s line of sight on the windshield. Motorists is alerted to hazards, providing directions and given warnings about traffic. On a more whimsical note, systems may provide drivers and passengers with information about nearby landmarks and destinations.
WayRay, a corporation based in Switzerland, is that the current biggest player during this sector outside of the large auto companies themselves. It showed off the i-Cockpit 3D HUG during a fresh Peugeot 208. Porsche is pushing Series C funding into the HUD setup.
Hyundai, specifically, has been a frontrunner in AR research that goes beyond the cockpit-style view of the motorist’s experience. Starting in 2015, the corporate has been merging collaborative and assistance technologies with AR to breathe new life into maintenance manuals. Hyundai has apps that allow users to point their phones at their cars to urge information. If you’re trying to work out where the fuse panel is, for instance, the app will highlight it on the screen. Mercedes encompasses a similar app, but its version adds a chatbot to supply virtual assistance.
TREND #9: THE MARKET EVOLVES AND REMAINS receptive INNOVATIVE BUSINESS-DRIVEN SOLUTIONS
2017 heralded the Cambrian explosion of the AR world, the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore). Brands, development companies, agencies, and startups rapidly followed, taking advantage of their potential. ARKit 2 landed at WWDC 18, with Apple introducing the USDZ format that creates adding models, data and animations to AR landscapes simple. 3D seeing, environment texturing and face tracking were also introduced.
- Tracking multiple faces
- Motion capture
- Detecting when people are occluded
- Concurrent use of both the rear and front cameras on the phone
2018 was also the year that the Magic Leap headset arrived. Shipped in August 2018, the headset represents a significant discovery in consumer-grade products. Highly wearable, durable and adaptable, Magic Leap’s price point within the $2,000 range is powered by technology from Nvidia. Selling points include 8 GB of memory, 128 GB of storage and USB-C charging. Magic Leap also says users can sustain three hours of continuous use. With a growing developers program, Magic Leap will become a start for several companies diving into the AR space to experiment with new ideas and use cases.
The so-called ARCloud also stands out as something to observe. The ARCloud could be a concept built around cross-platform compatibility, persistence and sharing. it's intended to supply a seamless experience with the important world, too.
2019 wasn’t a year of revolutionary changes within the Augmented Reality technology. However, evolutionary improvements of software and hardware, like ARKit 3.0 and Apple’s A13 give iPhone 11, will contribute to the long run of augmented reality technology maturity in 2020.