Augmented reality for e-commerce
In recent years, online selling of products has massively increased with a migration taking places from desktop devices to mobile phones and tablets. Almost every individual has a smartphone and many would like to order products online rather than going to a physical store. But at times ecommerce businesses are losing to retailers since consumers wants to see and try the product themselves before purchasing. This is where augmented reality comes in. Augmented reality is expected to rapidly grow to $120 billion in revenue by 2020. As a result, the ecommerce industry will improve thanks to augmented reality applications with its ability to enhance the way customers shop today. Stats say, approximately 40% of the customers will spend more if the products are shown using augmented reality.
The advantages of augmented reality ecommerce
There are several reasons for this. Augmented reality is a new and exciting technology which not many retailers are using. So having an augmented reality app will really set a business apart from the competitors, of course if the AR app is done correctly. Another advantage is that with the use of an AR app you can often show more products than a physical shop can, with the level of a detail that the a regular e-commerce app or website can't. Of course, augmented reality doesn't just stand on it's own. It is very well possible to link products in an AR app to an e-commerce website, but it is also possible to completely merge an AR app and an e-commerce app together, making it even easier for consumers to buy your products. You can also do this in reverse: add a QR-code to your e-commerce website, so that people who are inside an AR app can scan the code and they will immediately be directed to the product in the app.
Examples of augmented reality ecommerce
Maybe the easiest example is for the furniture industry, where potential customers can place the products inside the room which they are currently in. They can add one, but also multiple items. The same of course goes for decorative items, but also for example for speakers, fridges etc. Besides that it can also be used for fashion e-commerce businesses. It is difficult sometimes to find the right clothing item, that looks and fits well. Because of augmented reality e-commerce, customers can now load the 3D object on their phone or tablet and project it on their screen as if the item is hanging right in front of them. This gives a great idea of what color the object really has, how it looks in the light and what sort of details and shape it has. It is even possible to design clothing items on a 3D mannequin, to give an even better view of what the item would look like when you are wearing it. Because of all the advantages, we expect that over the next few years many more e-commerce businesses are going to make use of augmented reality to increase their sales.