How is WebAR Going to Change Advertising?

Although the term 'Augmented Reality' first came into existence in 1990, it still remains in the budding stage. Being in the year 2020, a lot of businesses have embraced augmented reality, however, its true potential is still to be unleashed. Augmented reality adds real value to the world of technology. It is predicted that moving into the future, nine out of ten brands are planning to use AR apps for their marketing campaigns.

When it comes to augmented reality for the web, skilled technology experts are constantly exploring new ways of implementing augmented reality. WebAR is a novel technology to add value to the present websites and web pages. WebAR has the potential to transform the viewpoint of buyers and completely revamp the current websites and webpages.

Meaning of WebAR

WebAR, also known as web-based augmented reality is a powerful digital technology that enables individuals to generate an AR experience on a webpage. Using WebAR technology, people can experience the real power of augmented reality without the need for any AR apps or wearables. This can be done by just viewing a webpage in a browser.

Purpose served by WebAR

Before WebAR came into existence, an AR app was required for experiencing augmented reality. With WebAR, the need to download an AR app has been eliminated. An image can be opened on the web browser and using the smartphone camera, the power of augmented reality can be witnessed.

WebAR is compatible with web browsers for Android, iOS, Mac, and Windows systems. Cross-platform without apps can be implemented easily with WebAR. URLs are mainly used to share WebAR.

WebAR - Transforming the way website visitors look at things

With the emergence of WebAR, children can learn more efficiently on educational websites. Also, while purchasing any product, customers can open the website and actually see how the product would fit and appear in the real world environment around them. All this is possible without downloading any apps. This offers content developers the opportunity to create a versatile and flexible content.

Things are changing for WebAR

The increasing popularity of smartphones and the availability of augmented reality on smartphones is an indicator that this technology has a great future. The year 2017 was a potential game-changer for augmented reality. In 2017, Google launched the ARCore SDK, while Apple launched the ARKit SDK. The introduction of both these SDKs has powered augmented reality, even further instilling more confidence in this robust technology. Several businesses, brands, and organizations across the globe have already got involved in WebAR development or planning to do so in the future.