Real World Awareness in AR
The imposition of digitally generated activities on a viewer's real environment is called augmented reality (AR). AR applications are written using 3D programs that allow developers to impose animations on the computer program. Currently, almost all adventures use AR to create 3D renderings of products such as the interior of buildings. Also, virtual reality (VR) is also slowly gaining momentum and is often used interchangeably with AR.
AR and VR are expected to make their mark in 2021, but AR trends are ahead of the curve and have become one of the most important digital strategies for businesses. Some brands are already using AR. A growing number of brands are expected to adopt this technology this year. The advent of AR has improved the customer experience. The ability to understand and visualize a brand or its products in a real-world context has enabled people to better interact with brands. AR integration is a great way to grab the attention of consumers and set yourself apart from the competition. Since consumers are very likely to interact with AR tools, AR tools can help businesses increase their brand reach.
Well-known brands like IKEA and Sephora have already taken advantage of AR tools. IKEA used AR to allow users to visualize the position of furniture in their homes or offices. This has increased the relationship with the content displayed by brands. Therefore, the specifications are well understood and the customers also clearly know what they want. AR is useful for developing translation applications that can interpret a text in other languages ??for you. Location-based AR applications are the primary forms of AR applications. Users can access location information and choose based on user opinions.
It is estimated that 2.5 billion AR applications will be downloaded each year and generate revenues of over $ 1.5 billion in 2021. Indeed, AR applications will not be limited to conventional mobile applications. There will be new markets like Google Glass which will open up more avenues for development and use.