Augmented Reality: Restructuring the Real Estate Industry

Augmented reality (AR) is a potential game-changing technology. AR has made an impact in diverse industry verticals and will continue to grow in popularity in the future as well. This is evident from the prediction that AR and VR would be 80 billion USD market globally by 2025.

When we think about the different industries on which augmented reality has made an impact on, the real estate industry is not far behind. The use of augmented reality apps like AR Studio Pro in real estate offers a world of endless opportunities for real estate businesses and brands. Augmented reality in real estate is beneficial for the real estate agencies as well as buyers.

Most people around the world believe that augmented reality and virtual reality are similar. However, both of them are completely different from each other. Unlike virtual reality that completely blocks out the reality, AR augments the reality by overlaying digital content in the real-world environment.

The existing tools used in the real estate industry have their own set of constraints. This poses several roadblocks to real estate companies. Hence, the need for augmented reality in real estate arises and becomes even more important.

Here is how augmented reality transforms the real estate industry:

1) Superior product visualization

Visualization of an under-construction property is quite difficult for the potential buyer. This makes it difficult for real estate companies to sell houses, which still haven't been fully completed. The use of augmented reality in real estate can help real estate companies and agents solve this problem. Augmented reality offers an intuitive and clean experience to the home buyers in the form of 3D models. With an AR driven experience, buyers can actually get to see how the end product (house) would look like after it has been fully constructed. This makes the task of real estate agencies that much easier.

Users can also see how their existing furniture or home decor items would look like in the new house. Potential buyers are free to try various combinations to see which one fits the best.

2) Save valuable time and resources

Instead of travelling to different locations every time to check properties, the use of AR apps for real estate enables prospective property buyers to narrow down on the projects they would really be interested in. This would help eliminate unnecessary expenditure on travel to different places to view all properties. By using AR apps in real estate, buyers can get the look and feel of the property and make an informed decision whether they would like to physically visit the site or not. Thus, augmented reality in real estate helps buyers and real estate agencies save valuable time and resources.

3) Enhanced home buying experience

The innovation brought by augmented reality apps in real estate would allow real estate companies to offer a unique and personalized home buying experience to the buyers. The power of augmented reality would keep the buyers engaged. Most importantly, buyers who are looking to buy homes can explore everything from the comfort of their homes or even when they are travelling.

AR Studio Pro is an app that augments the real estate industry. Book a free demo.

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Smart Glasses: Redefining the Experience in E-commerce Industry

E-commerce is not merely about showcasing your products online. The present competitive retail market wants eCommerce businesses to come up with something unique and innovative. The use of augmented reality in shopping is something which serves the purpose. Moving further beyond, wearable devices like smart glasses are all set to provide a full-fledged immersive e-commerce experience. Smart glasses would be the next era of online shopping moving forward into the future.

Smart glasses are transformational wearable gadgets that have a potentially much bigger than smartphones. They provide contextual information to the wearer which he/ she can easily view and read in front of the eyes. According to a forecast by Statista, around 22.8 million smart AR glasses are expected to be sold across the globe by 2022.

Here is how the use of smart glasses in the eCommerce industry is all set to completely transform the industry.

1) Product recognition

A key benefit of using smart glasses in the eCommerce industry is product recognition. The use of an image recognition solution coupled with smart glasses can enable customers to recognize different products easily on the e-commerce portal. Product recognition gives important information about products, their pricing, and any special offers, if available.

2) Contact-free access to AR content

Smart glasses in the eCommerce industry will make contact-free access to AR content. Of course, handheld devices won't go away but their use will reduce significantly with the popularity of smart glasses. Also, customers won't need a mobile app to view any content because of the implementation of AR in shopping.

3) Virtual visualization of products

The use of smart glasses in the e-commerce industry and AR in shopping empowers customers to virtually see products in front of them from the comfort of their homes. All they need to do is put on those smart glasses and see how their bedroom or living room looks like with all the new furniture around. The use of AR in shopping makes the 'try before you buy' option possible virtually. With AR, the real-world environment around the individual appears to be augmented with a few virtual elements overlaid. The use of smart glasses and AR in shopping provides enhanced visualization of products compared to the physical items in brick and mortar stores.

4) Seamless buying experience

Cart abandonment bothers even the best retail businesses and brands. Smart glasses in the eCommerce industry provide a rich, interactive, and immersive experience to the customers. AR in shopping gives customers a new reason to visit an online store. It also makes the possibility of comparative shopping a reality. The powerful combination of smart glasses and AR brought by AR Studio Pro in the shopping industry provides a seamless and hassle-free buying experience to the shoppers.

5) Location-based marketing

Businesses in the eCommerce industry can use location-based marketing by means of push notifications. The notification would directly pop-up on the smart glasses of customers when they are in close proximity of a store. A notification that appears directly on the smart glass screen is very difficult to ignore and overlook. This entices the customer to visit the physical store which is nearby to get the discounts and offers as mentioned in the notification. However, businesses and brands use location-based marketing cautiously.

AR Studio Pro offers augmented reality app empowered with the use of smart glasses. Book a free demo.

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How Does Augmented Reality Benefit a Business?

Augmented reality technology that is creating all the buzz today is not the novel technology that most people consider it to be. Augmented reality first came into existence in the year 1968, more than 50 years ago. Since then, augmented reality has come a long way. This is mainly due to the advancement in technology, the popularity of smartphones, and the speed of the internet to go with it.

Although augmented reality has made an impact in different spheres of life, it is still in the infancy stage when it comes to being adopted by different businesses in diverse industry verticals. Most people think that the potential of augmented reality is only limited to gaming and entertainment. However, augmented reality, a technology that amalgamates the digital world and the real-world has unlimited potential.

If you are a business owner, here is how augmented reality can greatly impact your business as well, just the way it has impacted other businesses.

1) AR in shopping brings the in-store experience at home

In 2020, the COVID-19 pandemic had restricted people from moving out freely, especially for shopping. With social distancing and minimal human interaction becoming the new normal, people across the world have resorted to shopping from home. Augmented reality in shopping has brought about a complete change in the way people shop. It provides an 'in-store' shopping experience to people in the comfort of their homes. Just like people try and buy in-store, AR in shopping allows them to try things virtually before they buy.


  • The Ikea AR app enables customers to see how the furniture fits into the real world.
  • The famous shoe company Nike has introduced an AR feature into its app Nike Fit. All a user needs to do is point the smartphone's camera towards the feet and the app will determine the shoe size that best fits the feet.

2) AR in providing an interactive learning experience for kids

Augmented reality is beneficial for kids and children as well. AR apps enable them to easily learn and grasp concepts like the human body, the solar system, working of the heart, etc. These concepts otherwise are quite tedious to understand from the books. The 3D visualization offered by AR is what makes a great difference.


  • EKID is an augmented reality app that allows children to explore the world around them using AR flashcards.
  • Narrator AR app teaches children how to write letters, words, and numbers using augmented reality technology.

3) AR offering an engaging travel experience

Whether you are looking for your favourite bakery or cafe nearby in a new location, augmented reality apps with GPS can get you there. Not just outdoor travel, augmented reality apps are beneficial for indoor navigation as well. If you have lost your way inside a mall or airport, an AR app is there at your convenience.


  • Google Maps AR overlays virtual directions in the real-world and helps people navigate to their desired location.
  • FlippAR Go app is an augmented reality app that creates interactive travel experiences for the travellers.

We, AR Studio Pro, are a leading augmented reality application. We offer the best in the industry augmented reality to the furniture industry and many similar industries. Book a free demo.

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How Can AR in Furniture Industry Help Business Skyrocketing?

In today's tech-savvy world, several product categories are being purchased online using e-commerce portals - books, apparel, music, games, electronics, smartphones, furniture, and many others. It is hard to imagine a product category that is not being purchased online. With the inception and growing popularity of augmented reality, online furniture shopping is also gaining significant momentum across the globe. Based on a study conducted by Centric Digital, it is found that more than 60% of individuals in the US want to do furniture shopping using augmented reality. This statistic is an eye-opener for all furniture businesses and brands to adopt AR in retail furniture shopping.

Are you a furniture retailer seeking to adopt new technologies?

Augmented reality is the one for you. The use of AR apps for the furniture store can really boost your sales in the online world and help take your furniture business to the next level of growth.

Here is how augmented reality is transforming the furniture retail industry around the world.

1) Augmented reality offers customers the option to virtually try out furniture before actually buying

Using AR apps for the furniture store, customers can view the furniture products in 3D on their smartphones. All they need to do is click a snap of the physical space in their home or office and insert the 3D digital model of the furniture that would like to look at in the real-world environment. This enables customers to actually see the specifications, dimensions, and fit of the furniture piece in the space around them. For example, if a customer wishes to augment a stylish and trendy couch in the living room area, AR in shopping can make this happen.

2) Comfort to visualize products at home

Buying new furniture is not an easy thing. The entire process of going to a brick and mortar store is quite tedious. AR apps for the furniture store provide an immersive shopping experience for the customers. Customers can easily explore various furniture products at home in their real-world environment. Augmented reality helps furniture businesses in delivering standout experiences to customers.

3) Saves valuable cost and time for furniture businesses

With AR in shopping, furniture businesses can easily save valuable cost and time for storage, warehousing as well as transportation and logistics. AR apps for the furniture store don't require retail businesses to stock up the furniture in showrooms. Also, they require less manpower as the entire buying journey is online. Furniture being a big-ticket item occupies a lot of space and transit charges as well. Augmented reality helps furniture businesses and brands save this cost which ultimately adds to their bottomline.

4) Improved customer satisfaction

Augmented reality helps retail furniture businesses improve customer satisfaction levels. AR in shopping brings the in-store furniture shopping experience to the homes of customers, enabling them to make the right choice. This boosts customer satisfaction levels due to which they come back for more purchases.

AR Studio Pro is a leading augmented reality app, which has been helping many furniture businesses to grow. Book a free demo for more details.

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How Is Augmented Reality Transforming the Furniture Industry?

In the past decade, there have been technological advancements worth talking about as they have significantly impacted different walks of life. One such technology that has created a lot of buzz and excitement around itself in different businesses is augmented reality (AR). The power of AR in retail is being realized by several businesses and brands across the globe. AR in retail serves as a powerful tool for retail businesses to display visually appealing products. Healthcare, pharmaceuticals, e-commerce, e-learning - augmented reality has created an impact in nearly every industry. The furniture industry is no exception to this.

Imagine being able to place a bed in your bedroom or a dining table in the living room virtually without the need to visit any furniture store physically. AR in the furniture industry makes this possible. AR in the retail furniture industry overlays digital furniture objects in a user's real-world environment. This can be achieved either by using WebAR or AR smartphone apps. It is important to understand that AR in retail does not completely eliminate the real world for users. In fact, it augments reality with virtual content.

AR in the furniture industry has been a significant game-changer in the way customers shop. With AR in furniture, there is no need to visit various furniture markets. The size, design, shape, texture, and other striking features of any furniture can be viewed on the smartphone, just by merely tapping on the screen. With AR in the retail industry becoming popular, developers have developed powerful augmented reality apps. These enable people to just scan the dining room, living room, or kitchen and actually get recommendations of furniture that would best fit the physical space, which they are scanning.

Benefits of AR in the retail furniture industry for businesses

1) Personalized shopping experience

In the furniture industry, the one-size-fits-all approach does not work. This is because every interior space is different. A cupboard that may blend well in the bedroom of an individual may not be the best fit for another individual. With AR in the furniture industry, businesses can offer a personalized and customized shopping experience to the customers.

2) Try-before-you-buy option

Furniture is a high-priced item and not something which people buy every day. Hence, it is vital for businesses to offer the option to try and buy remotely. With AR in retail, customers can actually see how the furniture would fit into the real world in which they live. Just like people can try glasses and apparel virtually before buying them, augmented reality has made this possible for the furniture industry as well.

3) Customer engagement

AR in the furniture industry offers an immersive shopping experience to customers. Users have a wide range of options to choose from - colours, styles, sizes, varieties. By offering a captivating experience of furniture products, businesses can increase customer engagement and retention as well as sales with new purchases.

Considering the ongoing COVID-19 pandemic and even moving forward, social distancing and minimal human interaction and contact are likely to be the new normal. In view of this, it makes sense for businesses and brands in the furniture industry to invest in developing a WebAR or AR app for smartphones.

Contact us for a free demo and more details of the AR app for the furniture industry.

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Trends of Customer Experience in the Retail Industry 2021

In today's world of tough competition between businesses and brands across the globe, it is the customer experience that will determine the success or failure of any business in any industry vertical. Talking about the retail industry, small things matter a lot. Even a slight mistake and you could end up losing a prospective customer. This ultimately impacts the bottom-line of your business negatively.

Have you heard about augmented reality (AR); the technology that overlays digital content in the real-world environment?

The use of AR in retail has increased tremendously during the COVID-19 pandemic. The retail industry was one of the most severely impacted due to COVID-19 pandemic. While all brick and mortar stores were closed due to the pandemic, many retail businesses and brands tried their hands on an augmented reality app.

With AR in retail, customers don't need to physically visit stores. They can make purchases through the augmented reality app by sitting on the couch at home. Even if they are travelling, they can select the products of their choice. The 'try before you buy' option is the perfect icing on the cake with AR in retail. If a customer wants to buy sunglasses, he/she can physically try them on their face using their smartphones. The same is true for apparels. An augmented reality app provides customers with an experience resembling in-store buying. Moving ahead, AR in retail is likely to gather even more momentum. The reason behind this is that even after the pandemic is over, social distancing and minimal human contact are likely to be the new normal in the future.

If you own a business or a brand, here are some trends that can be potential game-changers for your business and brand.

1) Deliver experiences and not just products

Take the example of any successful retail brand or business around the world. It is the experience that is delivered to customers that matters. For your brand to grow and for people to stay connected, it is imperative for you to give them an out-of-the-box and captivating experience that they will cherish for a lifetime.

2) Personalization is the key

In the world of retail, there are multiple businesses and brands offering the same products. Hence, it is essential to provide a personalized buying experience to the shoppers. This may be done by displaying only the products that a customer is looking for based on previous searches. A personalized message carrying the name can also be sent offering special discounts.

3) Rewards and loyalty programs

If you want customers to keep coming to your brand frequently, having a rewards and loyalty program is essential. These programs are vital to retail customers.

4) Giving customers their own space

Customers like to make purchases alone and not be disturbed by the staff. In order to be a successful brand, it is necessary to respect the privacy of customers and let them be alone unless of course, they ask for help.

5) Customer feedback

Customer feedback is essential to get to know the positives and the negatives too. Working towards eliminating the negatives is what will get your brand the success that it is looking for.

AR Studio Pro is one of the apps, which have empowered the retail industry across the globe. It lets customers check the products before buying them. Contact us to have a detailed call and a complete product demo.

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Diving into the Future of Augmented Reality Technology

Is the future set to be augmented?

How would it feel if you could communicate with all the objects around you and they could communicate with you?

Sounds unreal, right? However, this is reality.

We are moving forward into an AUGMENTED future of the real world. This all began in the year 2016 when the Pokémon Go game made people experience the true power of augmented reality. It proved to the entire world that reality is going to be augmented in the future.

In the modern world that we are living in, there is hardly any industry where augmented reality hasn't made its mark. In the world of augmented reality, the virtual and real worlds overlap with each other creating a captivating and immersive experience. By using augmented reality apps, you can see how goggles or glasses would appear on your face or how a new bed would appear in your bedroom.

Even though the use of augmented reality can be witnessed in several industries like healthcare, learning, real estate, and many others, AR still has a long way to go. The future of AR is extremely bright and the results that can be achieved are limitless.

Here are some of the ways in which augmented reality is all set to transform our future.

1) AR-powered shopping apps

The retail industry is perhaps the most preferred for the application of augmented reality. Shopping apps based on augmented reality are the future of AR in the shopping world. Using AR shopping apps, customers can actually see how a particular product would fit into the real world. By adopting augmented reality into their plan, businesses can enhance the shopping experience of customers. It enables customers to make the right choice before choosing a product. AR-powered shopping apps make the 'try before you buy' concept a reality even when one is not physically visiting the brick and mortar stores.

2) AR-powered navigation and mapping

We have already witnessed the true power of augmented reality through the use of Google Maps AR for outdoor navigation. Augmented reality is set to change the way we navigate - both indoors and outdoors. For outdoors, the display of real-time maps with proper directions would make it easier to find restaurants, hospitals, coffee shops, grocery outlets, etc. around you. There is ample scope for augmented reality to create a powerful presence in the world of indoor navigation. Yes, whenever you visit large malls, shopping complexes, hospitals, or even universities, it is quite a task to find out where exactly your destination is located. Augmented reality has the potential to make indoor navigation easy and convenient through the use of real-time directions.

3) AR-enabled manufacturing

Augmented reality has the capability to streamline the manufacturing process, thereby resulting in enhanced productivity and lowered downtime. The future of AR in manufacturing would also involve training of several new employees, both within the country and overseas as well. AR-based training materials would enable the workforce to learn how to handle the new machinery and equipment safely. This would ensure complete safety in the manufacturing process.

Are you someone who is planning to leverage the potential of augmented reality for your business? The future of AR is positive and full of promise. This is the perfect time for you to invest in augmented reality for the future of your business.

We, AR Studio Pro, offer a premium app for retail stores to let their customers see how the offered products look in the real world. For more details, contact us.

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How AR Boosted Online Sales during the COVID Pandemic?

The ongoing COVID-19 pandemic and the exponentially rising Coronavirus cases have impacted the lives and livelihoods of many around the world. This pandemic has left most business verticals in the doldrums. Out of all the sectors, the retail industry is the worst hit and affected by the pandemic. It has suffered tremendous losses this year and with the rising cases in some countries, the upcoming months seem like a huge challenge for the retail businesses, especially those who have physical stores.

The decline in sales, manifold revenue losses, unsold products and merchandise, debts, overhead expenses, and disrupted supply chain are some of the major challenges faced by the retail industry. To overcome these challenges, many retailers and businesses have adopted advanced technologies. These include Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning (ML), and others. Amongst all these, AR has served as a blessing and a saviour for the retail industry.

During the COVID-19 pandemic, AR in the retail industry has helped businesses to:

  • Create more interest amongst customers
  • Provide an engaging and interactive experience to customers
  • Achieve seamless day-to-day operations
  • Maintain social distancing

Here is how augmented reality has helped retail businesses boost their sales during the pandemic and is all set to be the future of the retail industry.

1) In-store virtual walkthrough

Technologies like AR and VR enable customers to walk-through and experience how the products would actually look like in the real world. Virtual walkthroughs mean customers can make purchases without actually having to physically visit the stores. This provides an immersive experience to customers giving them the freedom to purchase products sitting at home just by merely tapping on the app. For example, if during the pandemic an individual needs to purchase spectacles urgently, he/she can easily do so through a virtual online store empowered by augmented reality. He/ She can actually try out different sizes and styles of frames on the face using the smartphone.

2) Transforming the way customers shop

AR in retail is all set to bring a drastic change in the way customers shop. The power of augmented reality has made 'try before you buy' a reality in the digital world. Before buying any products or merchandise, customers can actually see how it would appear. With AR in retail, shopping is all set to happen in an augmented version of the real world around us. Customers need to pay and buy only once they are completely satisfied.

3) Contactless shopping

With the majority of the malls, brand stores, and retail stores being closed or having restricted timings due to the pandemic, AR in retail is slowly but surely making everything contactless. It has been found that Coronavirus stays on surfaces for a few hours to many days. This means that to prevent transmission and break the chain, human intervention and physical contact with products needs to be minimized. Hence, contactless is the new normal moving forward. Since many people are sceptical about in-store safety protocols, a contactless world made possible by augmented reality would reduce people density in stores, while they can make purchases hassle-free by sitting at home.

Even augmented reality has been embraced by the retail industry; there is still a lot of scopes and potentials left. AR apps have given a tremendous boost to the retail industry and will continue to do so even in the post COVID world.

If you have not yet taken a look at this aspect of technology, contact us. We can help you with real-time facts and demo

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How Augmented Reality Revolutionized the Furniture Industry?

The biggest challenge when shopping for furniture online is the lack of customers' imagination. People might fall in love with a particular sofa but cannot imagine what it would look like in their living room or whether the solid real wooden table will fit into the dining room. The furniture industry is increasingly turning to Augmented Reality — in short, AR to address this problem.

This innovative technology involves the expansion of the real world through virtual aspects. All that is needed is a smartphone or tablet. This AR solution is accessible and usable for everyone through apps, which are easily installed on any mobile device.

The customer then looks through his device's camera in the room in which the desired piece of furniture will be placed. The software now enriches this scene with the virtual preferred element — the Virtual Twin. The AR software enables customers to view their home photo-realistically, true to scale, and from all perspectives before buying it.

Reduce post-purchase discrepancies and return rates in e-commerce through AR for furniture

The virtual product presentation makes it possible, especially in e-commerce, to place products of any type and size virtually and true to scale in your own living space — be it the sofa, the dining table, or an entire wall unit. In this way, the customer can see whether the selected piece of furniture fits into the room, move it around, and view it from all perspectives. With AR for furniture, different furnishings elements are presented authentically and emotionally, stimulating the customer's imagination. This process enables the customer to make better purchasing decisions, which reduces post-purchase dissonances and the return rate to a minimum even before the purchase. AR for furniture in one sentence: What you see is what you get!

Use of AR in stationary trade

AR is also gaining ground in the stationary trade as a supplement to customer consulting. Virtual product catalogs offer retailers an innovative way to support customers' purchasing decisions and reduce complexity. With the Web AR, traders and manufacturers no longer need to have all products available on-site because the virtual representation of AR furniture simply and easily expands the limited sales area.

With a 3D Configurator's help, the furniture of choice can be individually designed, and the appropriate dimensions selected. Should the Recamier stand on the left or right side of the sofa? Should the sofa cover be velveteen or have structure? Once the customer has decided on his piece of furniture, he can virtually "take it home" on his smartphone before buying it and "try it out" again in his own four walls. If the customer still needs more input before the actual purchase, he can send the new sofa via a Web AR link to family and friends for their opinion.

Integrated order processing due to continuous processes

The combination of a 3D Configurator and Organizer results in an optimized data flow. Order data can be transferred directly from the point of sale to production. The AR software brings many advantages to the furniture industry, from the individual 3D furniture configuration to simplifying order processes right through to uncomplicating data entry and administration.

Optimizing internal business processes with Augmented Reality

Not only e-commerce and stationary traders can benefit from virtual technologies. Augmented Reality is an excellent intermediate medium within companies, for example, to combine product photography and visualization.

The photo-realistic representation of the furniture in AR or three-dimensional space presents marketing with fewer challenges. Using real-time rendering, high-resolution 3D furniture cut-outs are quickly and affordably produced.

This means it is no longer necessary to photograph each piece of furniture individually. These photos can then be used flexibly for marketing in the product catalog, on flyers and posters, or via social media — and quickly adapted if you dislike it. 

Until now, the significant disadvantage of augmented Reality was its complexity. Service providers had to be hired to build time-consuming and costly apps. Large furniture stores like IKEA have invested large sums of money over several years to present their product portfolio digitally and virtually.

In the meantime, however, solutions such as the 3D Web Configurator enable every company to create virtual product catalogs easily, securely, and most of all, cost-effectively. Corporate design can already be created in the lower five-digit range — in-house and without service providers. The only requirement is the possession of 3D or CAD data of the furniture pieces. Alternatively, 3D scans can be used, for example, with antiques.

With a web-based 3D Configurator, the data can be easily uploaded and translated into the Virtual Twin. The products are then displayed in a single view in 3D, augmented and virtual reality and can be quickly sent by the dealer or customer via a link.

Advantages of AR for furniture at one glance

  • Graphic order entry for the requirements of the furniture industry
  • Quick and safe configuration of individual furniture
  • Automated generation of worktops, skirting boards
  • Single-Data-System: Direct transfer of planning into the order processing
  • Fast creation of order documents
  • Parts lists and production data at the click of a mouse.


The furniture industry is experiencing a rapid wave of digitalization and change, intending to increase sales, reducing returns, and improving customer satisfaction.

Furniture retailers and e-commerce market leaders such as Ikea, Wayfair, and Houzz have already invested in Augmented Reality technology and solutions to stay ahead of the competition and attract more customers to their websites and online stores.

According to a study, customers are 11 times more likely to buy a product if they have visualized it using AR for furniture and can sample it in their own homes before buying.

Augmented Reality is undoubtedly one of the key revenue drivers for many retail industries in 2020, helping customers visualize products in their home environment and build a strong emotional connection with the product and brand.

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Role of AR in the Retail Industry

Augmented Reality has created an impact in every field - healthcare, pharmaceuticals, digital marketing, entertainment, education, tourism, and many others. AR in the retail industry is booming rapidly. It is predicted that the value of the Augmented Reality market will reach nearly 62 billion USD by the year 2023.

Augmented Reality is the superimposition of digital content over the real-world environment. The retail industry is quick to adopt any new technology that comes into the market. Augmented Reality is one such technology. One of the main reasons why many businesses and brands in the retail industry have embraced AR is because it enhances the customer experience.

In today's world where online shopping is on the rise, some people are still sceptical about adopting online shopping. This is because they are unable to see and feel the product in real-time like they would get to do in physical stores. Augmented Reality in the retail industry helps overcome this challenge.

Here is a look at how Augmented Reality is transforming the retail industry:

1) Personalized content

AR in retail helps businesses and brands deliver personalized and filtered content to the customers. Augmented Reality helps retail stores filter out irrelevant products and display only those that are appropriate depending on the search results and previous purchases. AR enables customers to explore a wide range of choices before actually making a purchase.

2) Enhanced shopping experience

AR in retail offers a highly interactive and engaging shopping experience to the buyers. By using Augmented Reality technology, shoppers can try a product before they actually buy it. Augmented Reality empowers customers to view the products as 3D models and actually place them in a real-world environment. For example, if a customer wants to purchase a hat, he/she can actually try how the hat would look on the face. All this is possible comfortably by sitting on the couch at home. AR in retail offers a better look and feel of the products to customers.

3) Combines traditional retail with modern online retail

AR makes shopping fun and happening experience for customers. With a huge footfall experienced by brick and mortar stores, it becomes quite difficult to shop and get the desired products or your choice. The COVID-19 has further caused safety concerns in physical store shopping. Augmented Reality products like AR Studio have the potential to create an exact replica of traditional retail shopping while saving inventory and space for businesses.

4) Complete control in the hands of customers

AR in retail offers full control to customers. With Augmented Reality, customers can try out how a dress appears on them or place a new cupboard in their living room to see how it looks in reality. Customers can choose, try different combinations, and experiment with different things before making the actual purchase. Complete control in shopping enables customers to make informed decisions. This ultimately translates to higher conversions for businesses.

5) Understanding customer behaviour

Augmented Reality helps businesses and brands to understand customers better and also collect valuable information about them. This helps in delivering customized rewards and offers to customers.

Considering the benefits offered, AR-based shopping will be the new normal moving forward. If you want to experience how AR in retain works, book an appointment with us.

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QR Code Scanning Feature of ARStudio Pro

If you are looking out for an Augmented Reality app that offers a single touch view of various products, ARStudio Pro is the best solution.

QR codes are an effective means for businesses and brands to share valuable information with customers instantly. AR Studio Pro, the AR app has recently introduced the QR code scan feature along with many other features.

How does the QR code scan feature function?

Click and follow the below-mentioned link.

  • On opening the above link on your desktop or smartphone, a button labelled “View in Your Space”, will be displayed to view the 3D object in the real world space around you.
  • On opening the above link through a web browser on your desktop or smartphone, a webpage showing detailed information and a 3D model of the product will open. You are free to modify the size and colour of the product and see how it will look in your house or office.

Want to experience the power of QR codes? Click the button at the bottom of the object. An image of a QR code will be popped up. You can use your Smartphone's camera to scan the QR code and look at the object on your smartphone screen and how it would appear in the physical space around you.

Another alternative to this is the physical printing of QR codes on different marketing collaterals. This would help captivate the attention of your target audience. The camera on a smartphone is enough to scan the physical QR code.

AR Studio Pro is an augmented reality app, which is constantly being upgraded. Out-of-the-box features are being added in each new version of this app.

Below is a link of video tutorial that gives information about the various capabilities of AR Studio Pro.

Do you feel that an augmented reality solution like an AR Studio Pro would be helpful for your business?

Visit the link given below to schedule a free online 30 minute trial with us at a time and date convenient to you.

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The ARStudio Pro Variations Feature

Want to know about an AR app that offers visualization of products at a single click?

AR Studio Pro app has the power to do this. With ARStudio Pro, users can actually see how different combinations of virtual products appear in the real world. ARStudio Pro is jointly working with its users to gather reviews and feedback on the existing features in the app. ARStudio Pro introduces new features in the app frequently. One such new feature that has been integrated is the “Variation” feature. This feature is easy and convenient to use. It allows users to view their products in different colours and sizes.

Product variation is a key aspect of any e-commerce app. Variations in terms of types, colours, sizes, shapes, etc. offer plenty of choices to the customers.

Functioning of the variation feature:

  • Choose your product
  • Tap 'Select your variations' button
  • Select the colour of your choice
  • Pick any size
  • Tap the 'View in your room' button

The ARStudio Pro app provides key insights to businesses about how users interact with different products and services. On the other hand, it offers users an immersive experience for a wide range of products. With variations in colour and size, customers can get a completely new look and feel about the products on display.

ARStudio Pro is an Augmented Reality app that undergoes frequent updates and new features are being introduced all the time.

Here is a link to a video which gives information about the various potentials of ARStudio Pro app:

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The ARStudio Pro Resize Feature

ARStudio Pro, an Augmented Reality app, is specifically designed and developed for individuals who would like to experience how products would actually look in the real world around them. It can show how a dining table would appear in the dining room or for that matter, how a new wooden bed would look like in the bedroom.

AR Studio Pro is always looking to add new features depending on the feedback received from the users. One such feature that has been integrated into the app is the Resize feature. It allows users to easily control and manage the size of products as they would like to see it.

How does the resize feature function?

Are you looking to resize any product like a bed to fit into your room or a table to fit into your office cabin? You can easily do it with the resize feature in the ARStudio Pro app.

  • Choose a product and see how it looks in the space around you (home/ office)
  • Once the product is placed in the desired real-world environment, tap the icon showing 'Resize'
  • After you tap the icon of 'Resize', two options will be displayed.
  1. Metric - Measures height, width, and depth in centimetres.
  2. Imperial - Inches and feet are used for measurement.

AR Studio Pro is an AR app in which frequent upgrades and improvements are carried out. Novel features are being introduced in every update.

Given below is a link to a video that provides information about the different potentials and capabilities of ARStudio Pro.

Do you feel that an Augmented Reality solution like ARStudio Pro would be beneficial for your business? Visit the link given below to schedule a demo with expert of AR Studio.


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Augmented Reality Statistics

Augmented Reality (AR) and Virtual Reality (VR) are two powerful technologies that have the capability to transform the way people look at things in the world. Many people are confused and think that both of these technologies are one and the same. However, both of them are completely different.

It is crucial to understand the difference between AR and VR as both of them are used quite frequently in diverse business verticals.

While VR has made all the headlines due to the immersive experience of the virtual world it provides to the users, AR offers a much more realistic and practical approach to the digital world.

VR creates a completely virtual world for the users. It makes use of computerized technology to create simulated reality. The world of virtual reality is completely different from the actual reality. VR generates huge volume of information and blocks the actual world completely. In VR, it is extremely difficult to differentiate between something which is real and something which is not.

Augmented Reality (AR) is a blend of the virtual world and the practical world. It provides a more powerful and sophisticated view of reality by adding some key elements of the digital world. A digital layer, which might be in the form of text, information, graphics, or other rich media, is superimposed over the real world. AR makes it possible for individuals to interact and distinguish between both digital and real worlds.

Augmented reality is used quite frequently in today's world. However, it is essential to see what the primary statistics indicate. Here are some key statistics about Augmented Reality which you must know moving forward into 2021.

Statistic # 1: 70-75 percent of individuals belonging to the age group of 16-44 years have awareness about AR

One major obstacle in the path of AR is the lack of customer awareness. In the US and UK, nearly 90 percent of consumers are acquainted with VR. However, this rate drops down significantly to only 65 percent in the case of AR. When all age groups are considered, awareness exceeds actual engagement and participation. Amongst people belonging to the age group of 16-34 years, only about 35 percent were making use of AR technology. Amongst individuals belonging to the age group of 55-64 years, the number comes to merely 3 percent.

Statistic # 2: Availability of numerous AR apps in the market

In 2017, ARKit Tool was launched by Apple. This made it possible for iOS app development companies and developers to create robust and novel experiences in the form of AR apps for iOS devices. Nearly after a year, in 2018, ARCore, Google's SDK was launched. This made it possible for Android app developers to craft top-notch AR apps. At present, there are 2000+ AR apps and this number is fast increasing. Greater number of app developers is becoming aware of the use of AR tools. This would translate to more innovative and exceptional AR experiences for users in the coming years.

Statistic # 3: Pokémon Go has surpassed the one billion downloads mark

A captivating example of AR is the world-famous game Pokémon Go. After it was launched in the year 2016, it generated sales worth 207 million USD and reached the pinnacle of 45 million users on a daily basis globally. Right from its inception, this mind-blowing game has received more than one billion downloads. For many people, Pokémon Go was the first time when they experienced the true potential and power of AR.

Statistic # 4: The AR Market is all set to hit the USD 70-75 billion revenue mark by 2023

Several driving factors such as smartphones, AR devices, powerful mobile networks, and AR wearables are likely to propel the AR market even further. By the year 2023, it is expected that mobile AR devices and smart glasses would become an indispensable part of people's lives.

Statistic # 5: AR is being used by 88 percent of medium-sized businesses in one way or the other presently

By leveraging on the power of AR, businesses want to create a robust marketing strategy and top-notch customer experience. According to a report by Deloitte in 2018 on technology trends for medium-sized companies, most of them were analyzing and examining AR in different ways to fuel their business growth.

Statistic # 6: The AngelList has 3000+ AR-focused businesses listed on it

The AngelList that collates data about entrepreneurs and startup for effective fundraising, recruitment, and capital investment has witnessed a gradual increase in the total businesses in the Augmented Reality market.

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So, how large and realistic is augmented reality?

The success of the two powerful technologies - Virtual Reality and Augmented Reality - has grabbed the attention of businesses and consumer goods industries as well. VR, plus, AR provide an immersive experience for the users and empower them to interact and visualize the virtual world in front of their eyes, both digitally as well as physically.

VR focuses only on the virtual world, while AR adds a digital layer of elements to the existing (real) world. Statistics indicate that both AR and MR (Mixed Reality) are growing at an accelerated pace in the business world and gaining an edge over VR.

Augmented Reality demand is making headway across the globe

Powerful technologies like augmented reality and VR have still not been accepted completely in comparison to other high-tech devices. Considering this, leading tech companies around the world have identified the true potential of AR/VR and allocated a major portion of their budget to research and development. This is an indicator that the interest of businesses, technology firms, as well as investors in augmented reality and virtual reality is increasing day-by-day.

Unleashing the real value of AR for the industry

The launch of ARKit by Apple and ARCore of Google has resulted in a tremendous demand for smartphones based AR apps. Both of these frameworks have created unmatched AR experiences for users. In India, diverse industry verticals are making use of these tools. They are also being used for extensive study, training, design, and research purposes.

Overpowering the challenges

Embracing AR technology is dependent on delivering a seamless and top-notch experience to the end-users. At present, the AR apps developed for smartphones require compatible hardware configurations to function smoothly. On the other hand, AR headsets and high-resolution smart glasses are quite expensive.

Another challenge involved in adopting AR is the use of three dimensional (3D) models of objects. Interactive 3D model development is a task in itself and requires huge capital investment and skilled expertise.

Much still remains to be done before businesses as well as users adopt these technologies and innovations.

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How does augmented reality work on mobile?

There are two key types of Augmented Reality (AR) that can be made use of mobile applications for smartphones. Both differ on the basis of the technology and sensors used. However, the fundamental underlying notion is the same, which is to overlay virtual three-dimensional (3D) objects over the image of the camera.

We will explore both types of AR in this blog post.

1) Marker-based AR

In this type of Augmented Reality, a marker is used. Markers are nothing but physical (target) images that are clicked using the camera. Marker-based AR apps look for the specific pattern of the marker, i.e. the target image.

On the basis of the marker, the virtual 3D objects are superimposed on top of the physical image. Marker-based AR apps function on image recognition. The conformation of the virtual 3D object depends on the geometry and position of the marker. Any change in the marker position will result in a change in the virtual object, too.

In today's world of advanced technology, marker-based AR apps can identify almost anything - texts, images, and even faces.

Face Filters

One of the most popular use cases of AR is face recognition and filters. Face filters grabbed the headlines after their use by Snapchat on their app in the year 2015. After this, face filters are being used by numerous people across the globe in different apps, who just love them.

For face filters, the camera detects the face of an individual on a real-time basis, while the AR app overlays digital 3D objects and animation. In technical terms, AR-driven face recognition and filters are implemented through the use of face recognition and tracking algorithms. These algorithms perfectly map and locate the position of the face, while a type of 3D technology is responsible for displaying the different AR filters that we see on the face.

2) Marker-less AR

While marker-based AR made use of the geometry and position of markers for overlying the 3D objects, a marker-less AR functions without markers. Marker-less AR apps make use of hardware sensors instead of image markers. These sensors are either geo-based or location-based. A marker-less AR app leverages the power of sensors to identify a device's alignment and position.

Three main AR sensor Types are:

  • Gyroscope: Senses and measures the angular velocity of an object
  • Accelerometer: Measures acceleration of a moving object
  • Magnetometer: Detects the direction and strength of a magnetic field

These sensors along with GPS technology help the marker-less AR app to determine the precise position and rotation of objects in a 3D space.

Google Maps Augmented Reality (AR)

You must have used Google Maps at some point in your life for finding out directions while driving or walking.

Google Maps AR places digital directions on top of the real world roads and streets to show you exactly where you have to go. All you need to do is enter the destination where you want to go and tap on the Start button in Google Maps. Lift your smartphone up and you will see virtual directions that guide you to your destination.

Handful of challenges with AR on smartphones

Battery: For an AR app to function, the light, camera, GPS, sensors, and image recognition on the smartphone have to be turned on. This means the battery gets drained significantly while using AR for just a short time duration.

Sensors: The sensors that are essential for an AR app function differently on different smartphones. They work better and more accurately on the latest phones compared to older ones.

Compatibility: Google's ARCore, a platform launched for augmented reality application development in the year 2018, is supported only by a limited number of devices at present.

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Pros and Cons of Native AR App Development

The success of Augmented Reality (AR) can be attributed to digital gaming coupled with the development of the latest gadgets and technologies such as Gear VR, Google Cardboards, and Oculus Rift. While Virtual Reality (VR) takes users to a completely immersive virtual world, Augmented Reality (AR) augments the real-world by overlaying digital 3D elements over it. Microsoft HoloLens is a perfect example that makes use of Augmented Reality to take learning and productivity to a new level altogether. AR apps developed for smartphones provide the same visually appealing experience as Microsoft HoloLens. There are a variety of AR apps on Google Play Store and Apple App Store.

Meaning of Native AR app development

Native AR app development involves developing an AR app specifically for a single platform - Android, iOS, or Windows. Native AR apps are built using a native language specific to that particular platform.

For Android: Kotlin, Java

For iOS: Objective-C, Swift


Highly intuitive and interactive

Native AR apps have native appearance and feel about them. Since native AR apps are developed using a native programming language, they offer a top-notch and seamless experience to the users.

Highly secure

Native AR apps ensure that the users are getting high-end data security.

Access to complete features of devices

A native AR app can directly access the different hardware features of smartphones like GPS, camera, microphone, accelerometer, gyroscope, etc. This translates to greater speed which ultimately enhances the UX.

Fewer bugs

With native augmented reality app development, one has to tackle fewer bugs since a single codebase is used for a particular platform.


Expensive to develop

A native AR app is costly and quite expensive to develop compared to a cross-platform app. The reason is you need to invest in developing one for each platform.

More time required

A native AR app requires more time for development and deployment because of the use of a separate codebase for different platforms. Alternatively, multiple developers need to work in parallel.

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How Augmented Reality is Impacting Online Shopping?

Augmented Reality (AR) is rightly said to be the future of online shopping. AR makes online shopping extremely convenient and easy for shoppers. An AR app helps businesses and brands to learn about a customer's shopping history and preferences, thereby providing relevant suggestions during searches.

While many buyers love shopping online, there are many who are still sceptical and give it a second thought. Augmented Reality helps to overcome this challenge by transforming the products that buyers see on their screens into reality.

AR - Delivering exceptional shopping experiences

AR is being widely used in the world of online selling. Augmented Reality enables shoppers to try a product before actually buying it. For example, if someone is planning to buy spectacles, they can actually try and check how the frame would look on their face.

Why AR is for buyers?

  • Compare products simultaneously
  • Check the appearance of products in the real world
  • See the visual difference between products
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Impact of ARCore on AR Landscape

ARCore is an Augmented Reality platform launched by Google in 2018. This SDK allows AR apps to be built by mobile app developers for Android platform.

ARCore has the potential to transform Google's hopes about Augmented Reality into the truth, which otherwise wouldn't have been possible by working with OEM.

Google's ARCore mainly functions by utilizing the Android Smartphone’s camera, motion sensors, and processors to offer immersive experience to the users.

How does Google's ARCore function?

ARCore comprises of three elements. These include:

1. Motion tracking

It identifies the relative position of a smartphone on the basis of built-in sensors and videos. It enables the users to pin objects and move around them.

Environmental understanding

It makes use of a Smartphone’s camera to detect even surfaces of the physical world and overlay digital images.

Light estimation

It provides accurate shadows to the virtual objects in the AR world so that they blend effectively with the real world environment.

Here is how the AR Landscape has been impacted by ARCore.

1) Innovative application designs

The augmented reality framework fits in perfectly into the gaming world. With such a remarkable entry from the two technology giants, the potentials and possibilities just appear to be limitless.

Are you someone who is planning to develop an AR app for your business or brand?

No matter the type of Augmented Reality app, which you are trying to develop, having a powerful and experienced team of AR app developers is vital. Having an expert team ensures that they can make the best use of Augmented Reality based on their experience and expertise to craft a robust and innovative AR app.

2) Marketing potential

In the world of marketing, Augmented Reality occupies a great position. The reason behind this is that AR was previously used in so many world famous games such Pokémon Go, Angry Birds, and many more. A great example of the power of augmented reality is the Porsche AR visualizer app. This app lets users make 3D (three-dimensional) configuration of their vehicles for the real physical environment. By using this app, users can place their photo-realistic Porsche cars in their own parking lot, see it in their own living room, and even show it to their friends and relatives.

For promoting ARCore, Google worked jointly with Snap by touring the popular Nou Soccer stadium located in Barcelona which was accessed virtually.

3) Scope for improvement

Android has a huge network of smartphones. In an official statement in 2019, Google announced that there are 2.5 billion active Android devices globally. On the other hand, there were only about 700 million iPhone till last year. Out of the 2.5 billion+ Android phones, only about 100 million having the latest sensors and cameras would be compatible for augmented reality. However, this number is going to increase rapidly moving into the future.

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Choosing the Right AR SDK: Mobile AR App Development Toolkit for 2020

One of the things, which is increasingly popular across the globe with each passing day, us augmented reality. Augmented reality and AR apps are all set to become even more powerful in the future.

The applications of Augmented Reality can be seen in diverse industry verticals such as medical, healthcare, travel and tourism, education, gaming, retail, architecture, and the list could go on and on.

AR apps Categories:

Marker-based AR

As the name suggests, marker-based AR apps are based on distinct patterns (markers), which the smartphone camera can detect easily. In this type, the digital content is overlaid in the real world environment depending on the position of the markers.

Marker-less AR

In this category of AR app, there are no markers involved. Instead, positional information is collected on the basis of location (position) detectors present in smartphones. E.g. Accelerometer, GPS, digital compass, etc. Marker-less AR apps are more flexible than Marker-based AR apps.

Marker-less and Marker-based AR apps are the two main categories of AR apps. Besides these two, there are some other types of AR as well.

Superimposition-based AR

As the name indicates, this category of augmented reality is based on the superimposition of objects in the real world. The real view of an object is superimposed by the augmented view. Replacement of the original appearance of an object is either done partially or completely.

Projection-based AR

This type of AR functions on the basis of light projected on a surface. This type of AR does not require a smartphone. The digital graphics are projected on a real world surface or object by light, thus creating a visually appealing experience for the users.

Selecting the correct Augmented Reality SDK

Are you planning to develop a robust AR app for your business or brand?

Choosing the correct AR SDK that best suits your requirements is vital.

Here are some things that you should take into consideration before going for AR app development by choosing any type of it.

1) Type of license

There are some licenses that enable you to use AR SDKs for free, while there are others that cost money. Opting for a free AR SDK makes sense as it would cost less. However, they have limited capabilities. If you are looking to develop a powerful AR app with advanced features, a licensed version of AR SDK would be advisable.

2) Supported platforms

When building an AR app, it is essential to select an AR SDK that supports multiple platforms. This means that you can reach out to a wide range of target audience on different platforms. Most AR SDKs support Android and iOS platforms, while a few support Windows too.

3) Unity compatibility

Unity is a sophisticated gaming engine that is also used to develop AR apps having astounding graphics. Thus, the AR SDK selected by you must be compatible with Unity.

4) 3D object tracking

A powerful AR app is the one which would be able to track 3D objects and images such as markers, balls, circles, and other objects of different shapes and sizes. Having 3D tracking in your AR app translates to superior performance.

5) Smart glasses support

Smart glasses are one of the latest wearable devices that offer an immersive experience of augmented reality to users hands-free. All the information is displayed on the lenses of smart glasses. Because of this, it is a wise decision to select an AR SDK that supports smart glass technology.

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Categories of AR Apps and Examples of their Usage

Augmented Reality (AR) is a technology that amplifies the real world around us by overlaying digital objects. AR is a blend of the real and digital world, unlike Virtual Reality (VR) that eliminates the real-world environment completely and just focuses on the virtual world. Augmented reality provides an immersive experience to the audience. The popularity of smartphones has led to the AR app development of different types worldwide.

Here are the various categories of AR apps and some examples.

Category # 1: AR games

AR gaming app category is arguably the most popular one of all. Augmented reality gaming creates a captivating and enthralling gaming experience for the audience in the real-world environment.

Examples of popular AR app games:

1) Pokémon Go

People all across the globe experienced the true power of augmented reality with the game Pokémon Go. This is the reason why even today it remains the most admired game by people around the world. The main objective behind this game is to trace and find the virtual Pokémon hidden at different locations on the map of the real world. By playing this game, users can search for different Pokémon species, more than a hundred of them while moving around in their real-world surroundings. The Pokémon Go app functions on both the iOS and Android platforms.

Some key facts about the Pokémon Go AR game:

  • 650 million+ downloads till now
  • Around 5 million active users play this game globally
  • Total lifetime revenue generated by this game exceeds 4 billion USD
  • 80 percent of iOS users make in-app purchases for this game
  • Ranks 4.2 stars on Google Play Store and 3 stars on Apple's App Store

2) Real Strike

It is a widely played AR shooting game available only on the iOS platform. By playing this game, users experience real-world shooting. Players can capture their own fights and make videos as well. A pool of water has been completely contaminated by toxic radioactive nuclear material and a collection of pests waiting to infect the entire world. The task of the player is to prevent these pests from poisoning the entire globe. Players also get to wear night vision and thermal goggles which give them clarity after sunset and in the dark at night to shoot whatever they see in front of their camera lens.

Some key facts about the Real Strike AR game:

  • Maiden first-person AR shooting game in the world
  • Ranking of more than 3 stars on Apple's App Store
  • Ranked number 1 in China and the USA during the early free trial
  • One amongst the top 10 games in Germany and Japan
  • Best ranked amongst the top 50 games in the USA
  • Offers ultramodern and precise models of guns having an average of 800 vertices to the users to play with

Category # 2: Augmented reality in 3D (three-dimensional) viewers

This type enables users to place full-scale 3D models in the real-world environment around them. This can be done either by using trackers or without using them. Trackers are nothing but specific patterns or images using which digital 3D objects can be placed precisely in the real world.

1) Sun-seeker

It is an AR app that functions on both the Android and iOS platforms. It allows the users to see the sun position, solar path, its hourly intervals, equinox, summer (estival) and winter (hiemal) solstice, time of sunrise and sunset, twilight times, and much more. This app offers a flat compass view and a 3D view as well. This app has got more than 3-star ratings from users.

The Sun-seeker AR app is best suited for:

  • Vehicle drivers - To know for how long the vehicle will remain in the shade at a particular parking site
  • Real estate property purchasers - To purchase properties depending on sun exposure and sun position
  • Gardeners and horticulturists - To find the most optimal planting locations and positions depending on the sunlight exposure
  • Photographers - Scheduling shoots depending on the perfect light exposure, timing of sunrise and sunset, and golden hour and magic hour
  • Cinematographers - To find the perfect solar position, solar path, sunrise, and sunset for any location
  • Campers - To locate the perfect camping site depending on the position of the sun and sunlight exposure
  • Architects - To visualize the spatial variation of sunlight all year round

2) Augment

It enables users to view 3D objects in the real world around them through the use of smartphones and tablets. It boosts sales and enhances customer engagement. This app is developed for both Apple and Android platforms. It is best suited for retail, m-commerce, e-commerce, and others too. Using this app, businesses can provide a captivating and enthralling shopping experience to the users comfortably sitting on their couch at home. This app eliminates the need for customers to visit physical stores in-person. This AR app enables users to try-before-they-buy a product. Users can actually rotate and see the 3D images of products and be completely satisfied prior to make a purchase.

Category # 3: AR in browsers

AR browsers optimize the camera display of the users' smartphone with context-specific details. For example, when a user points his/her smartphone at any structure or building, the approximate value or history of the property can be found out.

1) AR Browser SDK

This browser was developed by ARLab. It enables users to add AR geo-location views to any iOS or Android application in a time duration of less than 5 minutes. It can be completely customized using user-friendly APIs. All the intricate functions of the AR browser can be handled by this framework.

Major characteristic and features:

  • It can function on any device
  • Capable of adding and removing single POIs in real-time
  • Offers video support
  • Shows precise and accurate movements
  • Provides superior performance
  • Offers call, SMS, social networks, email, videos, and other such custom features

2) Argon 4

It is a feature-rich web browser. It has the potential to display the AR content developed using argon.js. AR content can be easily added to web apps using argon.js without the need to depend on any specific platform or technology.

Argon.js also supports the real-time AR potential of the Argon 4 browser. This browser can be downloaded from Google Play Store and iTunes App Store. Argon 4 enables the augmentation of reality in 3D view.

Developers can make their own customized view of reality. Anything that displays a real-life view can be transformed into a reality for Argon.

Argon 4 resembles a regular web browser. It facilitates loading multiple pages in different tabs simultaneously. It handles multiple augmented reality objects in a unique way.

Category # 4: AR GPS

Generally, AR apps for smartphones have a GPS (Global Positioning System) to detect the location of a user and its compass to identify the orientation of the device.

1) AR GPS compass map 3D

This AR app shows a 3D compass integrated with the camera image and displays the existing location of a user on a separate adjustable split-screen map based on GPS positioning. This app makes locating landmarks extremely easy and convenient. This app only functions on the Android app.

2) AR GPS walk/ drive navigation

This AR-powered app uses the Smartphone's camera and GPS to develop a seamless car navigation system. Using this AR charged navigation system, drivers can easily reach their destination without any hassles. This is because they get to see the virtual path, which guides them.

Augmented reality has brought about a significant transformation in the world of smartphone apps and games. AR apps provide an amplified version of the real world by adding digital elements. It enables the audience to learn more about the real world around them. AR apps for both Android and iOS platforms are growing in popularity. Augmented reality apps are helping businesses and brands connect effectively with their target audience by providing an enriched user experience.

Are you planning to take advantage of an AR app for your business? Contact us and experience the tangible difference in your business through a robust AR app, called AR Studio Pro.

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Immersion Features of ARKit

There are two key attributes of ARKit.

1. Position of a camera in 3D (three-dimensional) space

2. Horizontal plane tracking

In order to accomplish the first one, ARKit considers your smartphone to be a camera in motion in the real world 3D space. This means that any virtual three-dimensional object when placed at any position in the real world environment will be attached to that particular position only.

For the second feature, ARKit considers horizontal planes to be like tables, where any objects can be placed.

 Immersive features of augmented reality in ARKit function through a technique known as Visual-Inertial-Odometry (VIO).

The methodology of VIO blends the camera frames and the motion sensors together to keep track of the Smartphone's location in the 3D space. Keeping a watch over the motion using frames of the camera is carried out by spotting the characteristics. For example, consider the sharp contrast edge points and corners in an image of a red showpiece kept on a white bench. By identifying how many edge points moved in correlation to one another, an approximation of the unit's location in the 3D space can be made. Hence, ARKit lacks effective functioning when pointing towards a plain featureless empty wall or in case the motion too rapid, resulting in the formation of distorted images.

With the rapid addition of augmented reality friendly hardware and gadgets, it is possible to observe more objects in 3D in the world that we live in through the use of AR apps.

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A New Wave of AR Realism with the ARCore Depth API

ARCore is a developer platform meant to create astounding Augmented Reality (AR) adventures for the users. Right from its inception, the emphasis had been to provide powerful APIs to developers, who would help them, create AR apps that combine the real and digital world together perfectly.

Google showcased a preliminary view of the ARCore Depth API last year. This API helps developers in the depth map creation using an RGB camera. ARCore Depth API is able to create depth images and depth maps by making use of a depth-from-motion algorithm. Since then, Google has been working closely with specified collaborators to examine how data provided by depth maps can make virtual objects appear precisely, either in front or behind real world objects. This would provide a more enriched and immersive real-life experience for AR apps.

Occlusion is a key feature of Depth API. It refers to the accurate appearance of digitized objects behind the real objects in the actual world we live in. For example, if a small digital cup has to be hidden behind a table, depth API would come in handy. Using Depth API, the cup can be effectively occluded behind the table. Without Depth API, the cup would overlap with the edge of the table and appear unrealistic. Thus, virtual objects carry a real look and feel when placed behind real objects.

Five Nights at Freddy’s AR: Special Delivery is a first person horror game. In this game, players are confronted with animatronic creatures (monsters) and they have to survive. Illumix, the developer of this AR app leverages the occlusion technology to provide a realistic experience while playing the game. Using occlusion, some animatronic monsters are hidden behind real world objects such as doors, tables, etc. giving a more terrifying experience to the players.

At Snap Inc., the team of developers and designers has amalgamated many such concepts into a group of Snapchat lenses such as the Dancing Hotdog and the Undersea World Lens, a latest Android exclusive.

In addition to the feature of occlusion, ARCore Depth API unleashes novel ways of how depth maps and images can be utilized. Some of these ways include:

  • Surface interactions
  • Environmental traversal
  • Realistic physics
  • And many others

The openly accessible GitHub project allows AR app developers to utilize these ideas for creating splendid realistic experiences for the audience.

Another AR app that combines the power of occlusion and depth is Lines of Play. This game by Google Creative Lab enables users to design domino art lines and place these in the real world environment around them.

Depth can be applied for other usage scenarios and not merely self-expression and gaming alone. A great example of this is the TeamViewer Pilot app. It utilizes depth to identify and solve real world problems more efficiently.

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ViewAR USDZ and GLB Converter: The Easiest First Step for Your Company towards WebAR

Web AR, GLB, and USDZ are the next three buzzwords and topics of discussion in the world of Augmented Reality. The likelihood of incorporating augmented reality in the websites that exist today and the possibility to use augmented reality without requiring any additional apps are gathering momentum.

For viewing augmented reality 3D models on smartphones, both Google and Apple have their own indigenous ways.

  • GLB (For devices functioning on Android)
  • USDZ (For iOS devices)

There are plenty of websites where conversion from one format to another can be easily done. At present, both GLB and USDZ are by no means perfect. They effectively manage reflection of geometry, but are unable to convert materials which appear to be fragmented in most cases. This flaw was aptly taken care of by ViewAR by developing a powerful model converter for GLB and USDZ. Customization of after conversation materials were made possible by this robust model converter.

ViewAR - Advanced GLB and USDZ converter

Since the converter functions with the web browser, download and installation of any software are not required. For making sure all converted 3D models fit accurately in the physical world, one can make use of the integrated material editor for alignment, set up, and use of Physically Based Rendering (PBR) materials. OBJ and FBX are the file types supported by it.

ViewAR - GLB and USDZ plug-in

ViewAR also has a plugin which enables the addition of GLB and USDZ to virtual stores and websites using just one JavaScript line.

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How Do Retailers Construct Buzz and Brand Awareness Using AR Technology?

In today's world of tough competition, it is essential for upcoming brands to emphasize on the USP of their products or services. This can be achieved using augmented reality that offers an immersive shopping experience to the customers. Using AR apps, brands can transform the way customers see their products, thus resulting in more positive buying decisions. The use of augmented reality (AR) technology creates a world of innovation and magic for the customers. Using AR apps, businesses can keep users engaged and hooked to their brand.

Here are different innovative ways in which augmented reality technology is being used in the retail business.

Cup Magic, an AR app launched by Starbucks enables customers to bring their coffee mug to life by animating it using their smartphones. Using this app, customers can find different characters that dance, sing, play, etc., and place them on their cups to experience the magic of AR.

Lego, a Denmark based company and manufacturer of the famous bricks and blocks set game that kids love to play with making use of augmented reality to make models come to life. By using an interactive AR kiosk, children can actually get to see how the fully assembled model would appear when the Lego building box is raised. They allow kids to actually visualize how the end product looks like. This enhances the buying experience of kids by adding an element of interest and excitement in their minds.

Hyundai, the popular car brand also leverages the power of augmented reality. Hyundai transforms its user manual experience for customers from the traditional paper-based one to a virtual one. By using an augmented reality app, Hyundai car buyers can place their cameras on different car parts such as the engine, gearbox, etc., and get all the support and assistance they need directly on the smartphones.

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Google Maps Augmented Reality: An Innovation that Will Transform Navigation

In today's world that we are living in, progress and technological advancements have become a part and parcel of our daily lives. The rise of new technology has brought about a significant transformation in the way we do different things such as:

  • Reading
  • Listening to music
  • Shopping
  • Dining and
  •  Even moving around different places

AR (Augmented Reality) brings to us a world of endless possibilities. AR connects the digital world with the natural world by overlaying digital content (images, videos, animations, audio, etc.) in the existing scenario objects around us. The next big change that we can see around us is the integration of augmented reality with Google Maps.

Augmented reality in Google Maps leverages the power of augmented reality to place digital directions in the form of large arrows in the real world around us. Using Google Maps AR, an individual can find directions to the place that he/ she wishes to go to directly on the smartphone screen. This AR app is really a blessing for travellers and is all set to make navigation seamless.

Next time you want to locate your favourite coffee shop or bakery, try the Google Maps AR to make your path finding easier.

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AR and Multilingual Content Can Solve Your Manufacturing Challenges

In today's world of globalization, businesses are creating a local presence in foreign nations by going global. The main purpose behind this is to identify new markets, reach out to the target audience located across different nations, and also identify a new employee pool overseas. One major challenge in global expansion is the use of language.

Businesses face various challenges in manufacturing. Augmented reality coupled with multilingual content can aid in overcome these challenges. AR apps having multilingual content assist businesses to have agile and lean manufacturing methodologies, which help boost productivity and efficiency.

Agile manufacturing refers to the modern day approach adopted by the manufacturing industry to quickly handle the ever changing needs and demands of customers and the market without compromising on the quality aspect.

Lean production involves the use of certain tools and techniques by manufacturers to streamline the production process in their organization by minimizing wastage to achieve maximum productivity.

Challenges confronting manufacturing

It is not surprising that every business belonging to the same industry faces the same issues, challenges, and competition. For example, two businesses in the manufacturing industry face the common challenges of training employees, enhancing productivity, streamlining operations, safety, and compliance. Effectively training a global workforce by developing training manuals and aids in the constantly transforming environment is a barrier towards achieving higher efficiency.

What makes the development of training materials more intricate and challenging is that they are used by employees all over the globe who speak various languages depending on the country or location they belong to.

Use of augmented reality with content supporting multiple languages to solve the problem

Regardless of your existing training methodology, your international workforce requires training materials in the native language which they are best comfortable with. Inability to provide them with precisely translated content means increased costs, inefficiencies, noncompliance, and risking their safety along with others.

It is not just about translating training modules from one language to another. It is vital to communicate the meaning and purpose of the original content in an effective manner that can be understood by everyone.

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Build Augmented Reality Applications with React Native

Virtual Reality (VR) and Augmented Reality (AR) are interchanged many times, but are quite contrasting in the way they function. Augmented reality augments the real world by placing digital objects in a realistic environment. On the other hand, virtual reality completely blocks the real world and offers a completely virtual immersive world to the users.

Developing AR apps powered by React Native

ViroReact is an open source platform for developing robust VR and AR apps. It makes use of two APIs, which are quite popular in the mobile AR world - ARCore for Android and ARKit for iOS.

At present, the largest augmented reality app development platform across the globe is ARKit. It empowers developers to create captivating and unparalleled AR experiences for the users of iOS devices like the iPhone and iPad.

ARCore is quite similar to ARKit except for the fact that it is meant for Android devices. Also, its APIs are supported only by a limited number of devices at present.

At present, the main limitation of the APIs is that there are only a handful of devices that support them. However, with the advancement of technology, more smartphones are likely to support these APIs moving forward.

Viro - The free AR/ VR app development platform

Viro is an openly accessible developer platform for rapidly progressing AR and VR apps. It supports cross-platform app development by enabling developers to write a single code base and use it anywhere. It supports diverse APIs and platforms such as Daydream, GearVR, Cardboard, ARKit, ARCore, and several others.

Viro supports both Reactive Native and Full Native AR app development. ViroReact and ViroCore are two different packages offered by Viro.

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4 Ways AR Is Transforming the Workplace

Augmented reality (AR) is a powerful technology that provides an interactive real-world environment experience. It overlays virtual objects into the real world objects, so offering a combination of both, the real and virtual worlds.

AR-powered gadgets and devices are bringing about a significant change in the way employees perform their day-to-day jobs. Whether it is health care centres or tourism, AR apps are everywhere.

AR-powered navigation system

More often people find it quite difficult to search for places that they wish to visit when they are in a new or unacquainted place. This may happen outdoors when going for a vacation or even indoors when visiting a new shopping mall or even at various airports.

At present, users have to constantly keep looking at their smartphones while driving in order to find the correct route to the destination. Constantly looking at the smartphone screen and driving simultaneously is quite tedious and straining to the eye. AR-powered glasses enable people to navigate seamlessly by viewing the path directly in front of their eyes.

The application of augmented reality can also be seen in the healthcare industry. In hospitals, nurses are required to find out the exact position of the veins on the hands of patients. Trainee nurses quite often find this difficult.

Data visualisation

One of the key benefits offered by augmented reality is the visualization of information and data by means of an AR-powered gadget, anytime anywhere. Using this technique, people can solve different challenges using virtual data in front of them. In the construction industry, engineers and architects can see everything virtually real-time in front of them, from complete structures to raw materials required.

Prior to the inception of augmented reality technology, Boeing's employees were required to stay connected via the laptop all the time. This was needed to ensure that the different wires were connected properly. This entire process was strenuous for the employees and consumed a lot of time too. Using AR-powered headsets helped the Boeing workforce to tackle this problem. AR headsets presented all data in front of their eyes. This made the wire assembly process convenient, faster and hassle-free.

Training and knowledge transfer

AR apps enable companies to present a real-world immersive experience to trainee employees and test them. These testing and training sessions are possible without the employees having to leave the premises. Using AR, organizations can replicate the actual situation in front of the employee to check how they would behave. A team leader can conduct training sessions for new marketing executives even when he/she is not in the office or even when on the field.

Medical practitioners around the world have already started using AR power headsets and eyewear to show junior doctors how a particular procedure or surgery is performed without having to physically involve any patient.

Remote assistance

Augmented reality helps employees receive valuable feedback on successfully completing any tasks. While working on a project, co-workers can assist and guide each other. An employee located remotely can seek assistance and support from a co-worker who is actually present in office by means of live streaming.

Not long ago, a tractor production unit observed that the use of AR glasses in training employees give better results. This included enhanced productivity, minimised mistakes, and lowered the downtime significantly. This system implemented by the production unit enabled the workmen to leave important notes in the AR gadgets to help each other understand the exact technical glitches at present and previous issues as well.

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New APIs in ARKit 3.5


ARKit 3.5 has been launched with the novel LiDAR scanner for the new iPad Pro. This scanner facilitates precise detection of surfaces and to create a model of the environment.

Key variations - ARKit 3.5 vs. 3.0

  • In-depth knowledge of the actual world makes the occlusion of the object and physics of the real-world environment objects possible.
  • It also provides you with more data to charge up your augmented reality workflow.
  • It allows faster level surface identification using which quick positioning of augmented reality objects is possible.
  • Estimation of height in motion capture and estimation of depth in people occlusion is also possible.

API additions in ARKit 3.5

Given below are the various API modifications and changes.

Scene geometry

  • It offers you a triangular model of the environment (topographical map)
  • It also provides you with a distinct categorization of irregular surfaces. For example walls, ceiling, window, table, floor, and many others.
  • All the key data and information in front of you makes object occlusion, interactions of physics, and the illumination of the real-world objects possible.

Superior motion detection and people occlusion

AR apps for the new iPad pro make the following reality:

  • Pin-point estimation of people scale in mo-cap
  • Precision depth for people occlusion
  • Exclusion of people from the restructured model is possible by ARKit. (For a much effective environment model generation, you can allow both scene generation and people occlusion)
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9 Augmented Reality Facts

The decade from the year 2000 to 2010 was a really fantastic one for augmented reality (AR). In this decade, hardware became smaller, while software became extremely fast and speedy. Mobile technology brought about a drastic change in diverse industry verticals. AR was also one of them.

Here is a glance at some of the facts about augmented reality.


In the year 2000, the first AR game was developed by Bruce Thomas. This AR-based game was created on the lines of the popular game show series Quake. People back then would get quite animated and thrilled at the sight of those terrifying monsters that came on the screen even after being killed by them. This experience was quite fascinating. However, people had to carry plenty of accessories on their backs to play it. However, it paved the way and showed the world what AR games would look like in the future.


It was the first smartphone-based augmented reality travel guide launched in 2008. Using this app, people could obtain general information about popular places around the world through a cam view. They could just place their smartphone camera over the location and key information and details about the place would just pop-up on their screen.


Adobe Flash, a browser-based multimedia platform was created using ARToolKit, a non-proprietary software for developing AR apps. FLARToolKit is an augmented reality library for Adobe Flash. Multimedia that we see in the browser works because of Adobe Flash. FLARToolKit has made it possible for us to witness augmented reality on the browser. Using this, an individual can easily view or place any AR objects on the screen.


In 2012, LyteShot developed a laser tag-like action game using the combination of AR and IoT. It took laser tag to an entirely new level by including a lot of AR-enabled weapons. Using Bluetooth on their smartphones, users could connect to other players over the cloud and play with them. In this game, players could spot other players using the map and get rid of them using the weapons that they had. They could also build customized weapons for themselves.

Meta headset

The Meta headset was first launched in the year 2013. This was the initial transparent headset for augmented reality. An SDK was exclusively released to AR app developers so that they could develop virtual objects and see them through the Meta headset. This transparent AR headset by Meta was putting significant pressure on the big names in the business as hardware was fast developing during those years.

Google Glass

The year 2013 was also the year of Google Glass. It was a speech and motion-controlled Android gadget that allowed users to see information and data directly on the glass in their field of vision. Google Glass resembled the eyeglasses, except for the fact that they were smart.

Users could connect Google Glass online using Bluetooth on their smartphones. Glass empowered people to know about everything that they saw around them.


It was in the year 2014 that Mahei showed the world a new domain in augmented reality, i.e. educational toys. It is said that pictures speak a lot more than the world. Forget pictures, Mahei showed visuals to the kids. How cool must that have been 6 years back? Mahei toys brought digital objects to the smartphone screen for the kids.


The launch of Microsoft's HoloLens took the entire world by surprise. The HoloLens headset enables the wearer to see virtual objects overlaid in the real-world environment. It casts HD holograms into the actual world.

Pokémon Go

It was the year 2016 when the entire world came to know about the power of AR apps through the game Pokémon Go. It is still the most popular AR game where players are required to catch their favourite Pokémon at different locations.

Mixed Reality (MR)

In 2017, the term ‘mixed reality’ started replacing the augmented reality. Mixed reality is one step ahead of AR. It just doesn’t augment the real world; it enables users to interact with it too.

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How is WebAR Going to Change Advertising?

Although the term 'Augmented Reality' first came into existence in 1990, it still remains in the budding stage. Being in the year 2020, a lot of businesses have embraced augmented reality, however, its true potential is still to be unleashed. Augmented reality adds real value to the world of technology. It is predicted that moving into the future, nine out of ten brands are planning to use AR apps for their marketing campaigns.

When it comes to augmented reality for the web, skilled technology experts are constantly exploring new ways of implementing augmented reality. WebAR is a novel technology to add value to the present websites and web pages. WebAR has the potential to transform the viewpoint of buyers and completely revamp the current websites and webpages.

Meaning of WebAR

WebAR, also known as web-based augmented reality is a powerful digital technology that enables individuals to generate an AR experience on a webpage. Using WebAR technology, people can experience the real power of augmented reality without the need for any AR apps or wearables. This can be done by just viewing a webpage in a browser.

Purpose served by WebAR

Before WebAR came into existence, an AR app was required for experiencing augmented reality. With WebAR, the need to download an AR app has been eliminated. An image can be opened on the web browser and using the smartphone camera, the power of augmented reality can be witnessed.

WebAR is compatible with web browsers for Android, iOS, Mac, and Windows systems. Cross-platform without apps can be implemented easily with WebAR. URLs are mainly used to share WebAR.

WebAR - Transforming the way website visitors look at things

With the emergence of WebAR, children can learn more efficiently on educational websites. Also, while purchasing any product, customers can open the website and actually see how the product would fit and appear in the real world environment around them. All this is possible without downloading any apps. This offers content developers the opportunity to create a versatile and flexible content.

Things are changing for WebAR

The increasing popularity of smartphones and the availability of augmented reality on smartphones is an indicator that this technology has a great future. The year 2017 was a potential game-changer for augmented reality. In 2017, Google launched the ARCore SDK, while Apple launched the ARKit SDK. The introduction of both these SDKs has powered augmented reality, even further instilling more confidence in this robust technology. Several businesses, brands, and organizations across the globe have already got involved in WebAR development or planning to do so in the future.

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Developers Can Embed Unity Features in Native iOS and Android Apps

Unity features can be incorporated by both Android as well as iOS app developers in apps and games. It will be possible for them to combine the components of Unity runtime and the content (real-time graphics, 2D mini games, augmented reality, 2D/3D real-time, and other) into the project of native app development.

How does it function?

The overall mobile app development process does not change. Xcode (for iOS) and Gradle projects (for Android) is generated by Unity. However, in order to permit this feature, Team Unity has altered the Xcode and Grade project structure as given below:

1) Library part

Android Archive (AAR) file + iOS framework

It comprises of all plug-ins and source files.

2) Thin launcher part

It consists of data representing the app and makes the library part operate correctly.

The Unity Team has also given sequential instructions and guidelines on how Unity can be merged as a library on Android and iOS, even in pilot projects.

At present, only whole-screen rendering is supported by Unity as a library.

Unity does not support the following:

  • Rendering on a certain screen portion or part
  • Loading Unity runtime more than once

For these to function correctly, developers need to make use of 3rd party plug-ins.

The option of integrating Unity features into AR apps will give more power to businesses and brands. Using augmented reality in the apps, marketing campaigns can be more captivating and enthralling for the target audience.

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Image Detection and Tracking ARKit vs. ARCore

Both ARKit ARReferenceImage and ARCore Augmented Images are capable of identifying and superimposing real-time virtual 2D images over the actual images. This offers an application-based scenario to AR app developers.

One business use-case is by making use of marker-based augmented reality for indoor movements. ARCore or ARKit helps to detect and recognize an ocular marker located on a surface such as a wall or a floor. The AR app then creates a virtual pathway which assists a visitor to find the right way inside the shopping complexes or airports.

ARKit vs ARCore: Which one holds the edge?

The success of any technology in the world depends on how the ultimate user perceives it. In the year 2019, ARKit was used in nearly 650 million devices, while the number of ARCore devices that existed were approximately 400 million.

Even in 2020, ARCore app development still lingers behind. This can be confirmed from GitHub. Search for ARKit gives 4000+ results, while that for ARCore gives only 1400+ results.

ARCore and ARKit– The differences

There are striking resemblances between both these tools.

  • Both are compatible with the Unity framework
  • Both are capable of detecting changes in lighting
  • Both can access movement sensors

Considering the above, both these tools are equally balanced in the case of physical environments.

However, in case of mapping, ARCore surges ahead of ARKit. This is because ARCore has a larger mapping dataset that boosts speed and accuracy of mapping which can be accomplished by collecting and storing 3D world information.

On the contrary, ARKit is unable to collect the same volume of information about the physical environment. Instead, it makes use of a method called ‘sliding window’ that stores only the recently viewed data. However, the introduction of a novel feature named 'ARWorldMap' in ARKit 2 has evened this difference.

When talking about the speed and precision of overlaying of images, the final users are still restricted because of the device limitations. The presence of a TrueDepth camera in iOS devices make them far superior to Android devices.

When it comes to augmentation and recognition, ARKit overtakes ARCore.

ARKit delivers an exceptional user experience to the end user in comparison to ARCore. The image that an ARKit user sees is far superior in terms of clarity and close resemblance to the original image. Real-time imaging has improved drastically. This can be witnessed when users move their smartphones.


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Introduction to Unity for AEC and Real Time 3D Experiences

3D real-time empowers businesses and organizations to actually experience an environment even before it actually exists. It also facilitates training of employees with no physical challenges and reiterates with the team before laying the concrete.

3D real-time rendering technology is not merely about games. It delivers a lot more. 3D real-time remodels products and creates product lifecycle across diverse industry verticals, like architecture, engineering, and construction (AEC). Forrester Consulting performed a study for Unity. This study revealed that at present, 3D real-time has been embraced by 19 percent AEC and production companies. The remaining businesses who have still not adopted 3D real-time are of the opinion that making use of this technology is likely to bring about a tremendous boost in the production process and workflow.

The true potential of 3D real-time is being witnessed by the AEC industry, right from the designing stage, to construction, to the building site and even further.

For exhibiting the true power and potential of 3D real-time, we have launched a web series titled 'Digital AEC Series'. This webinar series conducted by experts throws light on creating 3D experiences real-time in Unity Reflect and Unity Pro.

Take a look at the Digital AEC Series and find out how Unity can make a difference to your company's workflow.

Using Digital AEC Series, become skilled at developing:

  • Simple UI in Unity
  • Models in Unity Pro by importing metadata with the help of Unity Reflect
  • On-site 1:1 scale using augmented reality
  • Custom viewers for Unity Reflect
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Augmented Reality: You Can't Ignore a Game-Changer

In comparison to virtual reality (VR), augmented reality (AR) is more feasible for app developers, businesses, and advertisers. The key reason behind this is VR demands users to buy costly headgears to engage themselves completely in the virtual world. Unlike VR, augmented reality does not block the real world; it merges the real world with the virtual one. For augmented reality, users just need a smartphone with a camera and no other expensive gadgets. This is one of the major reasons why businesses and brands prefer to go with AR apps.

Augmented reality as a technology does not eliminate the world which people live it. In fact, it provides them with immersive experiences of virtual elements in the environment they live it. The principle behind augmented reality is to overlay digital objects in the real world. A major drawback of websites is that they have not been able to provide this kind of experience to the customers due to lack of interactivity.

Let us take the example of e-commerce websites. We all know people love shopping online in today's world of technology. Even then, plenty of buyers and shoppers flock the physical sales outlets and stores, especially during the festive season. Any guesses, why? The reason behind this is they get to visualize and feel the quality of the product by actually touching it. They can interact with the sales personnel and even explore other products. E-commerce websites are not able to provide this experience. Even today, many buyers feel that purchasing online is a throw of the dice.

An AR app is all set to be the potential game-changer for online shopping. Augmented reality in smartphones has the potential to create interactive and engaging shopping experiences for buyers. In addition, the geolocation feature that augmented reality connects to could make buying convenient and safer as well. Shopping through AR apps would be more fun and a joyful experience for customers.

Do you have a mobile app for your brand but struggling to attract the target audience? Are you confronted with the challenge of customer retention? Embracing augmented reality can work wonders for your brand.

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Unity Plugins for Application Development of Augmented Reality

Augmented reality (AR) is the driving force behind experiencing the magic on our smartphones. Augmented reality overlays digital information in the real-world environment! The true potential and power of AR have already been witnessed by people across the globe with the Pokémon Go game. After the success of Pokémon Go, Unity, a major player in the gaming industry, has launched powerful tools for AR app developers.

One must remember, Unity is not specifically crafted for AR alone. Hence, developers can make use of extensions to access added functionalities. Such extensions also offer pre-built game elements like props or characters.

Here are the three vital tools (extensions) that Unity offers for AR app development.

ARCore by Google

Google’s ARCore for Unity helps users experience AR technology on their Android-powered mobile devices. All this is possible without the need for any extra hardware. ARCore 1.0, the latest and powerful version empowers an AR app to keep a close watch on the motion of a smartphone in the real-world environment. In addition, it is also possible to recognize camera scene lighting and plane detection in the environment as well.

A unique feature of ARCore 1.0 is feature-oriented points. These points enable a more detailed and effective understanding of the environment. Thus, ARCore is not just confined to vertical and horizontal planes. Using ARCore, developers can create AR apps for any type of surface.

ARKit Unity Plugin

The ARKit Unity Plugin makes use of the ARKit functions in Unity projects. In September 2017, this plugin was also extended as ARKit iOS plugin for iOS applications.

Using the ARKit plugin, Unity developers can gain access to functionalities such as:

  • Ambient estimation of light
  • Motion capture
  • Horizontal and vertical plane detection
  • Raw point cloud data
  • Live video streaming
  • Hit testing
  • And many more

AR apps developers can make use of the ARKit plugin to incorporate augmented reality into the present Unity projects.

ARKit Unity Remote is a novel extension. It enables app developers to make instant scene changes and rectify scripts real-time in the Unity Editor.

Integration of Vuforia with Unity

Vuforia makes it possible for developers to develop cross-platform AR apps from the Unity Editor directly. It offers AR support for iOS, Android, and UWP platforms by means of one API. It links digital content to various types of environments and objects across a wide range of platforms and devices using Ground Plane and Model Targets.

Ground Plane places digital content on horizontal surfaces. On the other hand, Model Targets helps in the recognition of objects.

A device tracking feature for hand and the rotary head is also a part of Vuforia. It also provides APIs to create captivating experiences by conversions between VR and AR.

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Seven Easiest Tools to Use When Creating AR Content

Here are the top 7 simple and hassle-free tools for creating augmented reality content for AR apps.

1) Facial AR remote

This tool helps developers to capture facial motions and expressions real-time from the iOS device directly into the Unity 3D editor. In addition to being useful for creating animations, facial AR remote can also be used by AR app developers to create their own personalized animojis and memojis for an iOS device.

2) Spark 3D particles

The spark 3D particle systems enable developers to create add several objects like particles to replicate the environment as seen in space. Various types of visual experiences can be created using 3D particles, that can be easily scattered and moved anywhere in the space.

3) Unity ARKit Remote

It is a handy tool for AR app developers. It enables fast testing of AR apps. Using ARKit remote, an app can be directly launched in the Unity Editor.

4) Unity Timeline

This tool enables developers to create captivating cut scenes, especially in case of games to keep the players hooked. It offers complete control over the animation keyframes and objects too, without any intricate coding.

5) Vuforia AR Toolkit

After the Unity 2017.2 update for Vuforia, AR app developers can develop Unity powered AR apps and create the best possible augmented reality experiences for users. Vuforia app developers can embed more digital content over real-world objects.

6) Text Mesh Pro

This is a powerful tool that allows Unity AR app developers to provide eye-catching 3D effects such as glow, shadow, fluorescence, etc. to the text in AR apps.

7) Unity Analytics

This tool helps AR app developers gain valuable insights on how users are interacting with their gaming app. It is an effective tool to gauge the user experience and performance of the AR app in the market.

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Building Effective Augmented Reality Experiences in Unity

For any brand to receive the kind of response it is anticipating from the market, the brand needs to draw attention and captivate the target audience. For the purpose of keeping the customers engrossed and fascinated, business goes on a spending spree and invests valuable time as well. This helps businesses in delivering the message that they want to communicate with potential customers. Augmented reality is an effective tool to capture the attention of the target audience. AR apps improve user engagement and experience and help customers build an emotional connect with the brand.

If you own a business or brand, it makes sense for you to invest in a powerful technology such as augmented reality. Emotional connectivity that the target audience develop with a brand will influence the decisions they make. It also positively impacts consumer buying behaviour. Augmented reality empowers your business and brand to create that important first and long-lasting impression on the minds of your target audience. An effective outcome of investing in augmented reality is that your products would be widely popular in the market and at the same time keep your customers hooked to your brand. Brand loyalty is something that you can easily achieve through augmented reality.

Augmented reality is an effective means for businesses to create an immersive and mesmerizing experience for users. With AR apps, brands and businesses like yours can effectively connect and reach out to a wider target audience base, not just within the country but across the globe. With the advancement in technology, AR is going to get much better in the coming years. Augmented reality is all set to be a part of our day-to-day life.


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Unity Inches Forward with AR Development Tools

Unity's new update launch is a major breakthrough in having the capability to take augmented reality content creation to the next level. This is because Unity is one amongst the top popular three dimensional engines for AR development.

Version 2019.1 of Unity was launched just about a month after the 2018 version was released. Unity's 2019.1 takes baby steps ahead in the direction of AR development. In this version, both the Lightweight Render Pipeline (LWRP) and Scriptable Render Pipeline (SRP) are no longer in preview.

SRP: It facilitates AR app optimization on the basis of hardware

LWRP: It is a preset of SRP to run superior and exceptional 3D augmented reality and virtual reality content on smartphones.

AR Foundation is Unity's cross-platform mobile app development framework for augmented reality. Using AR Foundation can begin their AR app development projects really quickly. With AR Foundation developers can select the features that they want to incorporate in the AR experience only once and the same can be deployed for both ARCore (for Android phones) and ARKit (for iOS phones). It combines the low-level programming interface of ARCore and ARKit into a close-knit framework. AR Foundation has additional features too that helps developers overcome the major challenges in augmented reality development.

Unity Version 2019.1 also brings a new feature for AR app developers named 'AR Remote'. This feature empowers AR app developers to view the outcome of their hard work directly on a device like a computer as a better alternative to exporting the complete build of the entire AR app.

Another significant upgrade in Unity version 2019.1 is that it supports Magic Leap One development, while earlier needed an intricate preview build.

Unity's toolkit Project MARS (Mixed and Augmented Reality Studio) that made augmented reality development easy for developers absent in Unity version 2019.1. In the year 2019, Unity MARS was launched with specialized tools for advanced augmented reality workflow.

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The Do’s and Don'ts of Augmented Reality


If you are planning to launch a digital marketing campaign, augmented reality has the power to make it or break it. Hence, it is important to be spot on with augmented reality. Mentioned below are the do’s and don’ts for augmented reality that you must keep in mind.

Do’s for AR

Establish the rules of the game

With augmented reality, gamification is a part of the project that you are working on. The learners would be learning by playing games. Hence, it is essential for you to set clear rules of the game for the learners to achieve victory for their efforts. The immersive experience provided by AR apps would indeed by rewarding for them.

Enrich the courses you offer by creating the top quality content

Conduct in-depth analysis and create sessions that involve a lot of practice for the learners. By using AR solutions, you can augment and visualize the crucial parts.

Testing is essential

Quality assurance is an indispensable part of AR app development. Testing is not just confined to software or hardware. The user experience needs to be tested thoroughly to ensure that the learners do not have to face any side-effects while using augmented reality.

Make the style element a part of your story or narrative

While developing courses, it is essential to keep all the elements easy, simple, and natural. Augmented reality is not like a video. It must have a user-friendly interface and crystal-clear controls.

Don’ts for AR

Do not rely too much on the design

In the case of an online course, it is the quality of the content that matters the most. Design is secondary.

Not depending on a single plan of action

When technology is concerned, relying on just augmented reality has been like skating on thin ice. Overloading your online course content with too much AR can be detrimental. With excessive AR, your online course may appear like a game and not academic learning.

Deploying the AR app only after proper feedback from the target groups

Before launching the AR app for use, you must collect relevant feedback as to what the target audience group feels about the content offered by you. All constructive feedback must be implemented immediately for the betterment of your app before deploying it.

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Augmented Reality Apps for Real Life Practical Skills

Augmented reality has come a long way from being used in the classrooms for learning to being used in day-to-day life. AR apps are an effective tool for people to learn real-world practical skills. These skills can be implemented in daily life or at the workplace too.

AR apps for real-world practical skills

With augmented reality gadgets and devices being reasonably priced, even the common people can purchase them. Hence, the popularity of augmented reality is growing by leaps and bounds not just with businesses but amongst the masses as well.

Mentioned below are some of the commonly used AR apps which were created for the people to learn some day-to-day practical skills. Many of these AR apps can be downloaded, while a few have still not crossed the nascent stage of funding.

1) SketchAR

This AR app enables people to learn drawing and tracing virtual images on paper sheets using augmented reality on their smartphones. Whether it is drawing anime or portraits, SketchAR has the power to teach users to draw virtually anything.

2) i-Mechanic

The i-Mechanic app allows any person to learn what a car mechanic does. It enables the users to learn basic vehicle maintenance like tyre change, checking engine oil levels, refilling of coolant, and many others.

3) X Drum 3D and AR

Using this AR app, a user can learn to play the drums on the smartphone and turn into a drummer in the shortest possible time duration. This app places virtual drums in the real-world environment of the user using which he/she can play different beats.

4) Pattarina

Pattarina makes sewing tasks extremely easy for the beginners too. The patterns and lines on the smartphone can easily be transferred by the users on the cloth.

With the advancement in technology, augmented reality is being used in many day-to-day activities. The time when AR will become an indispensable part of our everyday life for all activities is not far away.

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How Augmented Reality Is Used to Educate People on Pollution?

Pollution has become a serious threat to the environment. Augmented reality (AR) serves as an effective means to educate the people, especially the youngsters about the hazardous effects of pollution on the environment. This makes environment conservation the need of the hour.

AR is a technology that is immersive and impactful as well. Here is how AR can help create alertness amongst the masses regarding the conservation of the environment.

1) Spreading awareness and educating the people

The pollutants that cause pollution come in different forms - solids, liquids, gases. The majority of these pollutants enter the ecosystem and end up in the water bodies like oceans and seas or landfill sites. This leads to land, soil, and water pollution.

Pollution is something that has become almost unavoidable. From the tonnes of plastic found deep in the oceans to space debris, we are surrounded by pollution everywhere.

In order to save the planet, it is time for people, especially the young generation to step up and take care of their environment. AR is a great technology that can assist this cause of making people aware of the need for conserving the natural environment. Although AR is not the primary choice, it certainly has the capability to do it.

2) The pollution control using augmented reality

While AR is still in the budding stage when it comes to being embraced fully by diverse industry verticals, there are some AR apps that focus on protection of the environment.

These include:

Agents of Discovery

This is a free AR app game for youngsters, which lets them explore the beauty of nature and get engaged with it. This educational game is all about solving challenges and missions. It exposes children to the world of forests and wildlife right from a young age and fosters the spirit of environmentalism in them. It is an effective tool to make the youngsters aware of the need for protecting the forests and water resources around them from pollutants.

Our ocean life

This augmented reality app takes you to an underwater journey. It provides an immersive underwater experience and highlights the ill-effects of plastic pollution on aquatic life. This AR app created by Warrior9 VR is an eye opener for the youngsters to take the right steps in preventing water pollution.

AR apps can augment the real problem of pollution that exists in today's world and make the youngsters aware that it is time for a change in attitude and thought towards the environment.

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Using Augmented Reality For Writing Prompts

AR (Augmented Reality), with the help of computer-based data and images, improves the environment of the real world surrounded by us. By developing the hybrid situation, AR technology gives you entertained experiences apart from learning.

You might have witnessed a great evolution when it comes to the world of education and tutoring. Technology has played a huge role- right from the classrooms to the methods of learning. Be it communicating with their experts or publishing their projects with the world- there exist many tools today for students. Such technical tools even encourage the writers by giving them some exclusive and appealing experiences.

AR incorporation for Classrooms

Applications based on Augmented Reality have achieved immense popularity amongst teaching professionals. It helps teachers collaborate with students in a more effective way. Such apps help students enhance their writing, learning, and vocabulary skills. Apps such as Quiver provide colouring pages for the students, which becomes a mere ‘fun while learning’ kind of experience. Over Android and iOS devices, this app can be operated by students to colour in these pages- no matter whether they’re in the classrooms or at home.

In addition, one may also use AR in combination with the skill-based instructions. Integrate AR-based writing prompts with lengthy language lessons and you may also instruct the students to collect the adjectives from an AR-inspired image.

Unlimited opportunities for Classrooms

AR has got a lot of new opportunities for the classrooms; however, it has to be applied in the proper way. It is highly advised to use AR technology in integration with skill-based instructions and furthermore, it needs to be students’ alone imagination which can be enhanced through such AR apps.

In a nutshell, AR is useful for prompting the ability to write apart from helping with other educational essentials in which Augmented Reality can be integrated with the activity of learning. Thus, a lot of miracles can happen in the world of education if AR is implemented in the right manner.

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Use Cases of Augmented Reality

Augmented Reality (AR) adds virtual intelligent experience in real-world objects. It utilizes computer-generated perceptual data to improve clients' sensory experience with a Dimensional Digital World. Although virtual reality may even now gather big headlines and keep a more grounded hold on the creative mind, augmented reality is really ending up being a substantially more useful and practical method for presenting the digital world. From schooling to distant work, here are the absolute best use-cases for AR innovation: 

 IoT Data Power with Augmented Reality 

Augmented reality (AR)— an innovation with a tremendous guarantee—is arising as the key that will unlock the maximum capacity of the Internet of Things (IoT).  The myriad sorts of information created by IoT gadgets use by AR applications to assist employees with being productive. In simple words, IoT devices catch information from the actual world so it can very well analyse, and AR gadgets take that digital information and render it back in the actual world for individuals to see and interact with. 

AR with classroom Education

Augmented reality (AR) has been gradually following its predecessor augmented reality in changing the education area — digitizing classroom learning, and making the training process more different and intelligent. For instance Zoom App, it's being utilized by each student and educator with the goal that understudies can go to their classes online through a cell phone for a rich learning experience. Students finding out about space science with AR may see a full guide of the nearby planetary group, could recover such data in a 3D organization, and fulfil their preference for visual learning. 


Hoping to try before you purchase? COVERGIRL has you covered with their new Try It Tool that allows you to take a look at their most recent looks and items without spending a penny. Using a phone camera, or tablet, or PC, with AR technology use, it applies lipstick, redden, eyeliner, and other products over your live picture. What's more, it permits you to attempt many combinations until you get happy with your item. These instruments give purchasers a superior experience with the brand, which just improves the probability that they will become esteemed long haul clients. 

Augmented Reality & 3D Modelling

From engineering to Construction to Interior planning, AR is being utilized. With creative thinking, it encourages experts to picture the final outcome. The design & architecture utilizing the headset can imagine the space and perceive how their plan may look. Metropolitan designers can even picture the whole city layout. Any jobs related to design & modelling include spatial connections are an ideal AR tech use case. 

Augmented Reality Will Change the way adults see kids playing onscreen

Virtual reality and its nearby partner enlarged reality, used to be the stuff of science- fiction. However, since the two advances have gotten more functional and available, they're changing the manner in which we handle our own relationships, professional lives, and habits. It's almost difficult to get away from the discussion of kids using screens. Onscreen time for kids is a big concern for the parents at the present time and "this present reality" cannot be left behind.  AR is finding better approaches for this. This way AR will change our mindset about how we see mobiles differently- in grasp to the activity and the mentality of two adults and kids to play area-based games.

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Augmented Reality: 5 Facts You Should Know

Augmented Reality (AR) is an interactive experience of information like text, graphics, audio, and other virtual enhancements embedded in real-world objects. And it is a technology that lays computer-generated images over a user’s view of the real world. The trade for Augmented Reality has continued to grow stronger as a consumer technology in the past few years. Augmented reality is pushing its horizons with apps like SketchAR, Mondly, Pokémon Go, and the AR-enabled Google Maps update into some new strong and dynamic ventures.

Major Interesting Facts about Augmented Reality:

One-step ahead on mobile than VR

Being similar technologies, both augmented reality and virtual reality, provide a very different interface to users. Both technologies can alter the gaming and entertainment experiences unimaginably that earlier seems almost next to impossible. Since, AR has its unlimited potential on mobile devices which even does not require any difficulty in handling expensive hardware or configuration, considered far better than Virtual Reality.       

Unbelievable boom

In 2017, AR applications have brought about $9.1 billion in revenues, whereas it was about $6.1 billion only in 2016. AR is looking forward to generating approximately $18.8 billion in revenue by 2020.

Early bloomer

Augmented reality had its roots in 1968 when the first head-mounted display system was created by an American computer scientist, Ivan Sutherland at Harvard University. It showed simple line drawings and computer-generated graphics. As a result of the aforementioned studies, many companies are investing in their workforce development with budgets increasing by more than 15% each year.

Mobile AR steals the show

No wonder that a significant number of Android smartphones having integrated AR have grown from 100 to 250 million users. ‘Pokémon Go’ being the perfect example of an AR application, has caused quite a stir recently. AR in such different ways is bound to surprise us even more in the upcoming years.

Excellent for NASA

As it can augment the efficiency of navigation gadgets, surprisingly, it was much more applicable than for commercialized objectives. The NASA x-38 flew using a unique AR chart for finding routes in 1999.

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Apple’s USDZ – AR Quicklook

The AR Quick Look is a viewer, which means that it enables users to view AR content in the real world. It was built into iOS 12 so that users of these devices can view AR files when visiting online store.

AR Quick Look is revolutionizing the way we share AR models.

When iOS 12 was launched, users all around the world could get their hands on AR Quick Look – a feature permitting 3D models in an usdz format to be previewed in AR directly from Safari. Apple already disrupted the AR industry with the release of ARKit – their initial augmented reality software development kit. Giving several users access to such technology was a big step forward in introducing AR in our daily life. However, the drawback was that ARKit might only be run in an app.

And this is where USDZ comes into play. 3D models in such a format will be viewed directly in AR within safari without a requirement of downloading any further application. Moreover, because of their lightweight size, they're perfectly suited to be sent over Whatsapp chats or emails. All the user has to do is to click a button on a website and the item is prepared to be placed within AR.

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ARKit vs. ARCore: The Key Differences

There is a huge confrontation going on between Apple and Google to overcome one another in the area of mobile app development. Both tech giants have launched their various OS platforms in the hope of overtaking the market what could become a very lucrative market. Apple and Google are poised to bet on high adoption after recently investing heavily in AR developer tools. With all of these tech giants involved, it's clear that augmented reality is evolving into practical use. Apple and Google take augmented reality very seriously. Any developer looking to build AR apps or add AR elements to existing software should use SDKs released by Apple or Google, which makes ARCore vs ARKit is worth it. Apple launched its ARKit SDK in 2017, right before Google, in Apple's annual WWDC.


ARCore is a development kit for Android applications. When Apple released its ARKit, Google already had some experience with AR technology. Tango, Google's so-called AR platform, ran for almost 4 years from summer 2014 to spring 2018, but it didn't appreciate the hype ARKit made. Finally, Google has finished Tango and released a brand new AR SDK. On March 1, 2018, ARCore was officially released and Tango was officially buried. However, the first stable version was only released in December 2018.

ARCore offers points, plane detection, light estimation, image tracking, face tracking, etc. Using ARCore's motion tracking capabilities, developers can track the phone's position with the environment. Other important capabilities of ARCore are understanding the environment to include sensing area size and location and estimating light, including actual lighting conditions.

Fundamental features of ARCore:

Motion Tracking: It is essential not only to place virtual objects in the real world, but also to ensure that they are realistic from all angles. ARCore guarantees this by aligning the virtual 3D camera that renders your 3D content with the device's camera.

Environmental Understanding: ARCore detects planes and feature points so you can correctly position virtual objects on real and flat surfaces. For example, objects on your table or your walls.

Light Estimation: Using a phone's camera, ARCore can detect current light positions in the physical world. ARCore, then illuminates virtual objects in the same way as real objects, thus increasing the feeling of realism.


The ARKit is a development kit for iOS applications. Apple introduced ARKit at WWDC'17, and almost immediately it was available to developers around the world. As Craig Federighi, senior vice president of software engineering at Apple said, ARKit is "the world's largest AR platform". The advanced features of ARKit 3 are limited to devices with A12 Bionic chip variants or higher. Apple ARKit is a set of tools (framework and SDK) that help developers build AR apps for the iOS platform to include iPhone 6 and above models and iPad models Pro. The offerings offered by ARKit are points, plane detection, AR world map, light estimation, anchors, face tracking, motion capture, person’s occlusion, and collaboration sessions. ARKit supports image detection and image tracking and helps to integrate virtual objects into AR experiences or on surfaces.

How ARKit works?

It's like creating visual effects for movies, but with a big difference. It's all done on a mobile device in real-time, and it's awesome. The augmentation process consists of 3 steps: tracking, understanding the scene and rendering. Input data come from the camera, accelerometer, and gyroscope. It is then processed to calculate the movement of the camera in the physical world. This allows 3D content to be drawn on the image.

The correct ARKit work requires a well-textured and lit environment, a flat surface for visual odometry, and a static scene for motion odometry. If the environment does not meet these requirements, ARKit provides the user with tracking status information. There are three states as followed: not available, normal, and limited. Typically, we can place a virtual object on or near a surface in the real world. Since version 1.5, ARKit can recognize images and vertical surfaces.

ARCore vs. ARKit:

ARKit and ARCore are popular AR development toolkits. ARKit is only compatible with the iOS platform, while ARCore is compatible with iOS and Android. Statistics show that 78% of the global mobile game market are Android gamers. The limitation of the iOS platform leaves ARKit with a major drawback compared to the other two.

Comparing further, ARKit and ARCore offer equivalent results and capabilities in lighting estimation, but the approach is different. While ARKit provides developers with colour temperature and intensity, ARCore provides a shader or pixel intensity value with the Unity API and Android Studio API, respectively.

For simultaneous locate and mapping, ARKit performs better in reliable tracking and ARCore leads in reliable mapping and recovery. Since ARCore handles larger cards, if the user's device loses tracking, ARCore will recover the card more reliably. In terms of hardware requirements, ARCore performs better because it supports many existing devices, eliminating the need for specific hardware, for example, a specialized camera or sensor.

Wrapping Up

Augmented reality has innovated in application development for its ability to provide a compelling user experience. For developers, integrating AR into applications has become easy with AR development toolkits like ARKit and ARCore.

All of these toolkits are great in terms of the overall capabilities and functionality they provide in developing AR applications. For general AR development, developers can choose between these depending on the platform to use and the price. For unique and complex features, it is important to know the minimum points of difference between these tools.

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ARCore Works on ’Save Button’ for Location-Based AR Artworks and Improves Cross-Device Interactions

The elementary SDK still bears its old naming convention and also still alive even when the Android app for ARCore users has been renamed the AR Play Services. Some reforms have been announced by Google in its APIs for Cloud presenters and Augmented Faces just a couple of days before its second anniversary to further demonstrate the company's commitment. The enhancements to augmented faces aren't too great for users of the Android platform, but iOS users will presently build more precise, Snapchat on their gadgets like AR snapshots. This change is bringing major changes.

Cloud Anchors have got more fascinating alterations from both and became more vigorous, genuine, and structured. The API allows the assembler to design several AR online games that come across various Android gadgets along with the iOS devices, allowing users to undergo facilities of AR gaming concepts altogether. Developers will now be able to use many anchors while providing a trial in more coordination.

An important piece of information is also shared by Google about a demonstration attribute that is cloud anchors being persistent. Besides this, assemblers will allow users to view AR content in the same location even if they visit it at entirely different time zones. Illustrations were offered by Google like redesigning the house, quitting AR notes, or taking AR devices to be found in the physical space by others.

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Google Search AR Starts Rolling Out Depth-Based Object Blending/Occlusion

In Dec, 2019 Google AR & VR announced that ARCore phones might detect depth using just a single lens.

The ARCore Depth API makes use of a so-called depth-from-motion algorithm. With the help of this algorithm, you only need a single RGB camera to create a depth map. To do this, it uses multiple images from several different angles and it then compares those images with each other while you move your phone. The result: it can now create a better depth map because it has a better way to estimate distances to the individual spots in those images.


As a result, ARCore is now able to place objects accurately in front of or behind real-world objects. The object that is placed will now not be hovering anymore or halfway placed into other objects. Object occlusion has recently been introduced into Google Search AR.

In AR “having a 3D understanding of the world,” experiences can become far more realistic, immersive, and fewer reality-breaking.

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Google Measure Updated With Smarter AR Tools, Material Theme UI

The Measure app was previously only available in Tango, which was Google's previous AR development kit. Google has updated the Measure app last year so it is now compatible with ARCore as well. The application utilizes AR to measure distances. This is all done in version 2.2, in which they have changed the user interface and introduced smarter tools.

Google delivered significant improvements to interface and user experience with the update of Measure app. You no longer need to choose tools between ‘Distance’ or ‘Elevation’ just tap the 'plus’ button in the bottom center.

To measure length or height just move the second indicator to that point.  When you are switching to a new axis, Measure 2.2 take advantage of vibrations as a form of feedback. In case you don’t like this option you can always disable it.

This update allow users to take multiple measurements in the same scene that makes screenshots simpler and richer. You can press the + button again, once you are done.

The overflow button which is at the top-right corner of the screen which just opens another pair of sheets. The display unit can be changed between imperial and metric or the other option is to ‘clear all’. The app also have the option to open your image gallery client. This allows you to send pictures which has been taken in measure to your image gallery. You can also switch the vibration on/off.

The Material theme update makes Google measure smarter and easier to use.

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ARCore's New Depth API Will Bring The Next Generation Of Hide-and-Seek To Phones

Historically, AR applications on Android have difficulties in sensing depth. The other problem also includes distinguishing between foreground and background in the real world. When you add an AR object, instead of blocking the view in real it just sits on the entire picture of the sight. Google introduced ARCore’s depth API to overcome this. To distinguish between real world foreground and background, this new AR interface is used.

Google also added some changes to its own products using this. In order to create a depth-map, the API uses an algorithm that is similar to Google Camera’s depth Portrait Mode. The algorithm helps to calculate the distance to each pixel on the monitor. This can be done by taking multiple images from various angles while moving the camera. Now the API can count on only a single camera.

The depth information helps to hide or partially hide digital objects behind real-world materials. You can view any animal and more directly on your camera with the help of Scene Viewer. It is the part of Google search.  Also it is the first Google product that is equipped with the API.

For improved path finding, proper surface interactions as well as better physics, depth information is used. The advantage of depth informationis that the object collides through each other. Because phones are on average getting more cameras than before, depth perception will definitely continue to improve. This is undoubtedly going to lead to interesting progress in the future.


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5 Innovations Shaping the Future of Augmented Reality

A Peak in Potential increased Reality Future:

1. Breaking the Boundaries:
We ar currently habituated to seeing content in a very boxed interface. whether or not it's a desktop, mobile or pill, there's continually a limitation obligatory on the content space. increased reality may be a thanks to bust the notion of limiting the interface of content giving thanks to a a lot of interactive, participating and out of the box (quite literally) expertise. currently your entire surroundings will act because the holder for content, therefore giving a recent expertise to its consumption.

2. Interactive Marketing:
Augmented reality showcases a possible thanks to stand out from a crowd and deliver a client expertise that differentiates a whole from its competitors. Starbucks the ever-revolutionary whole leveraged increased reality back in 2011 with its Valentine Day Campaign. shoppers ar already full with content. thence there's no space for an additional “me too” company causation promoting blasts. increased and video game have given the simplest way out of this overcrowded mess to a a lot of participating and recent medium.

3. Empower the play Industry:
The play trade is that the biggest beneficiary of increased reality. we've already seen PokemonGo as an interesting example of victimization increased reality in play. There ar several alternative forthcoming games that ar designed on increased reality platforms just like the one supported standard tv series ‘The Walking Dead’ by AMC. Mobile play may be a growing market and increased reality has additional a scope for high-end games to interact mobile users.

4. E-commerce are going to be Redefined:
Up as yet, we tend to might solely see a product image on-line which was alleged to be the idea for creating purchase choices. With increased reality, we are able to currently mix the convenience of on-line looking with the responsibility of buying from physical stores. Tools like Memomi’s high-end digital mirror have enabled individuals to undertake new outfits while not longing the effort of fixing garments. IKEA is additionally a decent example of sanctioning individuals to grasp however a piece of furniture can inspect home therefore, sanctioning individuals to create higher purchase choices.

5. Power to the Utility Apps:
While utility apps haven’t created important advancements in AR, there ar Brobdingnagian potential ways that of victimization it. Google translate, for instance, permits you to use your camera to translate text on billboards and street signs. increased reality can even be used for navigation once combined with helmets. this can enable the user to visualize a pointer indicating direction, eliminating the requirement to appear at the transportable.

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Features of ARKit 3 for Augmented Reality App Development

ARKit 3
ARKit is an innovative Augmented Reality application for iOS that evolves the way people relate to their environment.

People Occlusion

The main advantage of ARkit3 in AR content is to pass realistically behind and in-front of people in the real world. This makes AR interactions more immersive and definitely more realistic that enables green screen-style effects in any environment. There are almost infinite possibilities for this feature.

Motion Capture

Usually, motion capture is done in big studio spaces. This is done with the help of lots of cameras and wearing weird looking motion tracking suits around the particular subjects. That’s how the motion of a person in real time with a single camera is captured. One of the main improvement there is that you can capture the picture of person with single camera.

In order to understand the AR experience, you can use motions and poses. This may also help in recognizing the location and movement of the body.

Simultaneous Front and Back Camera

This sounds like small thing, but when you really do think about it is quite big. It doesn’t feel natural to just tap or swipe a screen. This is how AR lacks the way to interact with it.

Now, the front and back cameras can be used for face and world tracking. This builds new opportunities. For instance, this can really convenient to apply makeup or to project glasses on your face.

Multiple Face Tracking

Correctly you can place Animoji or Memoji on face, you can say new tech can place three faces at once. This techonology can be used for many other activities too. Yeah, you and other two friends can have a photo with cat ears at the same time.

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Updates to ARCore Help You Build More Interactive & Realistic AR Experiences

Over a year ago, ARCore was introduced: a platform for building increased reality (AR) experiences. Developers are mistreatment it to make thousands of ARCore apps that facilitate folks with everything from fixing their dishwashers, to buying specs, to mapping the night sky. Since last I/O, it had been quadrupled the quantity of ARCore enabled devices to associate calculable four hundred million.

So now, at I/O they introduced updates to increased pictures and light-weight Estimation - options that allow you build a lot of interactive, and realistic experiences. And to create it easier for folks to expertise AR, they introduced Scene Viewer, a brand new tool that lets users read 3D objects in AR right from your web site.

Augmented pictures
To make experiences seem realistic, they have to account for the actual fact that things within the world don’t continuously keep still. That’s why they're change increased pictures — their API that lets folks purpose their camera at 2nd pictures, like posters or packaging, to bring them to life. The updates alter you to trace moving pictures and multiple pictures at the same time. This unlocks the flexibility to make dynamic and interactive experiences like animated enjoying cards wherever multiple pictures move at an equivalent time.

Light Estimation
Previously, they introduced the idea of sunshine estimation, that provides one close candlepower to increase world lighting into a digital scene. so as to supply even a lot of realistic lighting, they need added a brand new mode, Environmental HDR, to light-weight Estimation API.

Environmental HDR uses machine learning with one camera frame to grasp high dynamic vary illumination in 360°. It takes in on the market light-weight knowledge, and extends the sunshine into a scene with correct shadows, highlights, reflections and a lot of. once Environmental HDR is activated, digital objects area unit lit similar to physical objects, that the 2 mix seamlessly, even once light-weight sources area unit moving.

Environmental HDR provides developers with 3 Apis to duplicate world lighting:

  • Main Directional Light: helps with putting shadows within the right direction
  • Ambient Spherical Harmonics: helps model close illumination from all directions
  • HDR Cubemap: provides reflective highlights and reflections

Scene Viewer
They want to create it easier for folks to leap into AR, in order that they area unit introducing Scene Viewer, in order that AR expertise are often launched right from your web site while not having to transfer a separate app.

To make your assets accessible via Scene Viewer, 1st add a glTF 3D plus to your web site with the internet part, then add the “ar” attribute to the markup. Later this year, experiences in Scene Viewer can begin to surface in your Search results. These area unit a couple of ways in which rising world understanding in ARCore will build AR experiences a lot of interactive, realistic, and easier to access.

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AR’s Success Depends on Perfecting Input Methods

To get a change in fundamental human and machine interface, user experience is very important. So far, there has been interaction between humans and computers, PCs, laptops, mobile devices and tablets.

To bring out a large scale consumer response, it will take something entirely different in case of Augmented Reality wearables. In order to lead the development of these devices, the decisions about the desired input for those devices will specify what the UI and UX will become. 

For instance, in mobile phones the inputs that is done is the ability to swipe, use finger pinching with one and with two fingers, and to use your voice.  These all are considered as useful attributes in our current interactions with computers. AR wearables also includes some of these attributes in the way that voice can be combined with gesture recognition.

The importance of not overdoing the amount of digital content is needed to be considered. This relates to a user in a friendly environment and when the person is driving. This dilemma needs to be solved.  It was believed that a Waze-like application will be considered as one of the first for AR glasses. This kind of application requires a lightweight version.

This is possible by having a very open graphic interface, like when a friendly colored line is following the road. Then in the corner of the glasses, you can see some additional data like speed and the estimated time of arrival but no other things. Like that you will not be distracted from paying attention to traffic.

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Best Furniture Industry Web Augmented Reality Use Case in 2020

The furniture industry is experiencing a rapid wave of digitalization and transformation, with the desire to boost sales, decrease returns and improve customer experience.

Some example like Ikea, Wayfair and Houzz that are furniture retailers and e-commerce market retailers have already invested in Augmented Reality technology. They did this to stay ahead of the competition and also to get more customers to their websites and online stores.

Clients are 10 times more likely to buy a product if they have visualized it with the help of AR technology. Augmented Reality is definitely considered as one of the main improvements for sales in 2020. This helps customers to visualize products in their environment and to build the attachment with the product and brand.

Due to high costs and implementation time, many furniture firms assumed that AR technologies is not open for small and medium sized companies. In recent years, things have been changed. Reasons for that are that the implementation and testing of AR became much faster and that of costs required for implementing became significantly lower. AR technologies are open to use for everyone.

In 2019, new releases of Apple ARKit and Google ARCore were published. This made it possible for AR developers to view 3D content online without a need of any additional applications.  Considering this, ViewAR has developed a converter that makes it possible to create AR compatible 3D models for iOS(USDZ) and Android(glb) in a short period of time. The advantage of this is that you can easily view 3D objects on iOS and Android devices, which shortens the time needed to create 3D objects. You can quickly implement this competitive feature without any really difficult requirements, large commitments or months of implementation.

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Real World Awareness in AR

Real world awareness in AR – currently doable because of the mixture of ARKit & QR codes
There is little doubt that AR applications offer a charming and mesmeric expertise, however, they owe their growing quality on the buyer market additionally to the increasing simplification of use.

The release of Apple’s ARKit considerably improved the strength of AR apps, turning the standardization method into a seamless and easy expertise. Still, within the subject of spatial orientation, there's an additional obstacle to beat – coordination system liability.

The coordination system created by the ARKit has its origin within the start line of the appliance, leading to coordinates being reset with every begin of the app. Therefore, though a coherent modeling surroundings could also be envisioned, it's not anyhow localized or consistent. Establishing a stable reference to the $64000 world is important as {an example} to overlay BIM models with surroundings so as to navigate around a construction website or mark defects in an existing building.

ViewAR developed an answer to unravel this downside by sanctionative for establishing a permanent system in 2 easy steps. All one wants is Associate in Nursing ARKit compatible device and a QR code.

First, the Apple ARKit pursuit is initialized by moving a couple of steps sideways whereas cinematography the bottom (STEP 1). Next, Associate in Nursing anchor purpose should be outlined to permit establishing a relation between freshly initialized 3d house and target system. it's achieved by cinematography a QR code with celebrated world coordinates (STEP 2). once scanned, its location in relevancy the initial origin purpose is saved and a permanent system gets established. From this moment on, we have a tendency to ar combining the preciseness of the ARKit with real-world location awareness.

This technology could also be simply custom-made to serve multiple functions with indoor navigation, building maintenance and construction website management being simply a starting.

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How ready is WebAR?

In the common understanding, WebAR is that the total of all AR technologies accessible merely among an online browser, while not installation of Associate in Nursing app. Actually, so as to get a full WebAR expertise, love the one doable with a zealous application, we might ought to have an opportunity to:

  • Display Associate in Nursing AR model within the real-world surroundings
  • Display the model with the suitable scaling and texturing
  • Create Associate in Nursing AR scene with multiple models
  • Be ready to act with a model and therefore the scene through a custom UI

The choice of technological solutions accessible on the market, however, isn’t ready to fulfill all of the wants higher than. Well, a minimum of not within the same time. Developers attending to give Associate in Nursing AR expertise while not a desire for installation of a zealous application, have a selection between platform-dedicated 3D file viewers or a universal set of net development technolgies. What ar the professionals and cons of every approach?

AR 3D-file viewers
AR model viewers, equally to second viewers (like Preview on Mac), merely permit users to open one file with no interaction or UI. Currently, there ar 2 such programs accessible on the market – AR fast rummage around for iOS and model-viewer for automaton. they're each supported platform-specific marker-less trailing systems – ARKit and ARCore, severally. they supply sensible performance and rendering quality, and are available in handy once one, fastened model preview is enough. The draw back of this approach is that you just can’t add custom UI or place multiple parts.

iOS – USDZ / fast Look
In Sept 2018, with the launch of iOS twelve, users all round the world got their hands on AR fast Look – a feature permitting 3D models to be previewed in AR directly from campaign. it's Associate in Nursing iOS-only file viewer supported the ARKit trailing system, employing a dedicated file format – USDZ. once a button integrated into an internet site is clicked, the phone switches to Associate in Nursing AR mode with the model able to be placed. what is more, such files may be simply sent over WhatsApp, text messages or emails.

One of USDZ biggest limitations is not any support for covered textures together with close occlusion maps. covered textures with Associate in Nursing close occlusion map need 2 ultraviolet layouts, whereas the Apple’s viewer solely supports one. the difficulty is also resolved by making a zealous, distinctive covered texture for every model. However, such an answer becomes extraordinarily long once multiple color choices ar needed. additionally you're loosing the small print of the feel if you would like to make a non covered (baked) texture.
You may produce USDZ files with our free USDZ convertor.

Android – model-viewer
During the Google I/O within the summer of 2019, a model-viewer part was declared. The part permits for declarative addition of the 3D model to an online page whereas hosting it on one’s own website employing a glft file format. the last word goal is to make a feature operating responsively on all browsers and devices, from tablets to head-mounted displays, from different to slightly superannuated, with device-specific performance, rendering quality and use cases enhancements.

WebAR Technologies
Modern net Development Technologies give a range of tools for incorporating AR/VR options into net applications. Associate in Nursing incontestable advantage could be a risk to utilize the total spectrum of accessible technologies and libraries so as to attain the most effective results. it's attainable to make custom UIs, assembly complicated scenes with multiple models, outline their configurations, customization choices and interactivity. Moreover, markers (characteristic second pictures recognized by the AR application, not solely QR codes) is also wont to anchore the digital-world within the real-world, outline the placement, orientation, and scale of a model.

Possibilities and limitations
At this state of technology, however, the largest limitation of WebAR is that the lack of real-world scaling. The workaround is shaping the model size by forward a device’s height. as an example, a model of a piece of furniture piece would most likely be inserted in an exceedingly scene by a standing person inform the device’s camera onto the ground before of him/her. For such a situation, the dimensions of the article would be calculable supported the idea that the device’s vertical distance to the ground would be 140cm. If we have a tendency to tried to put an equivalent object on the table before people, its size wouldn’t feel right. However, since Google has already discharged the primary version of true scaling talents for the Google Canary check browser app, we have a tendency to assume that true scaling are accessible on automaton devices terribly shortly.
It is necessary to stay in mind that putting in Associate in Nursing application may be a barrier for a user, however, it always pays off terribly shortly with higher user come rate and improved expertise quality.

Below an summary of use cases that, currently, WebAR isn't suitable:

  • Product configuration (material choices, components aggregation, interation)
  • Indoor navigation
  • Real-world measuring (e.g. virtual activity tape)
  • Floor material replacement
  • 3d scanning/reconstruction
  • Removing things from the camera image
  • Placing things on the walls
  • Remote help
  • Future development

Increasing demand for increased Reality solutions leads to a growing variety of technological implementations. Despite specific limitations every of them comes with, with the 2 main players on the market – Google and Apple – giving the WebAR and WebXR topics a high priority, we will expect various solutions being bestowed within the coming back months.

ViewAR & WebAR
ViewAR is quite prepared for WebAR. ViewAR Application user interfaces and application logics ar supported markup language and JavaScript, the rendering on devices is finished by native C++ engine. within the browser, we've a cross-compiled version of our engine running on JavaScript. this suggests that our system is already running the browser for VR and that we ar presently performing on the AR options.

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5 Innovative Examples of Augmented Reality in Action

One technology that’s really shaking up the landscape is increased reality (AR), that superimposes a picture onto a user’s read of the $64000 world and enhances it with sound, touch, and even smell. Indeed, AR is blurring the lines of reality.

Of course, as shoppers become additional receptive to AR experiences, organizations, too, try to work out applicable use cases. The promise? Get a user into AN immersive AR atmosphere that ignites multiple human senses, ANd receive an new level of engagement.

While AR continues to be in its period of time, here area unit 5 organizations that, we believe, demonstrate however AR can sooner or later modification the planet.

Pepsi MAX
PepsiCo recently pranked commutation Londoners with AN AR-enabled stop show. Travelers were shown a prowling tiger, a meteor bally, ANd an alien tentacle grabbing folks off the road. A mere description doesn’t do the program justice.

U.S. Army
The u. s. Army is giving troopers improved situational awareness with the utilization of AR technology. The tech, known as “Tactical increased Reality” (TAR), is basically AN lense that helps troopers exactly find their positions yet because the locations of others—both friend and foe.

TAR can sooner or later replace night-vision specs, because it allows troopers to examine within the dark. it'll additionally replace the hand-held GPS system that troopers carry these days to approximate their positions. The lense is connected wirelessly to a pill that troopers decline their waists, and it’s wirelessly connected to a thermal web site mounted on their rifles or carbines. Here’s the cool part: If a soldier is inform his or her weapon, the image of the target, and alternative details ,such as the gap to focus on, are often seen through the lense.

This month, Acura live-streamed AN AR race that includes its 2018 TLX sedan. From behind the wheel of Acura’s newest model, four influencers competed within the “What a Race” AR expertise for the quickest overall time throughout three-lap individual runs.

Each lap triggered a brand new AR course visible to the driving force and therefore the Facebook Live audience, with a singular set of visuals and obstacles that tasked the Acura TLX A-Spec's precise handling to beat. Cameras mounted to the drivers’ helmets brought viewers directly in on the action. every driver sported made-to-order race helmets with AR technology embedded in AN extra-wide visor, allowing AN new full-color, HD, 180-degree viewing expertise. The helmets were connected to a laptop within the rear seat that provided the high performance-rendering capability required to stay the expertise running swimmingly and visually sharp at high speeds–all powered by the Acura TLX.

Back in 2015, film producer analysis developed technology that creates picture book characters 3D as they're being coloured. the explanation we’re as well as this older example in our roundup? as a result of it's such a straightforward application however shows the potential for AR to become a staple in daily life.

L’Oréal partnered with good firm to integrate the brand’s makeup collections into the YouCam Makeup app, a move that's difficult the method shoppers have historically discovered, tried, and purchased beauty merchandise.

Studies show that that the power to check is significant to today’s beauty shopper, particularly for the period of time generation, that is passionate about contouring, strobing, and color correcting. The partnership between L’Oréal and ideal firm places iPads at beauty counters however additionally permits shoppers to undertake on makeup handily from home or whereas on the go.

Currently, the app hosts sixty four virtual beauty appearance for fans within the U.S., India, Mexico, and Russia. every look incorporates a set of L’Oréal Paris merchandise that users will assume and buy through the app, delivering a singular “red carpet” beauty expertise exploitation AR technology.

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Important UX Design Factors For Augmented Reality Apps

In the previous years, it had been computer game that gave folks a glimpse of the 3D world. though once it extremely was unreal and initial used remains imprecise, with some records showing that it had been initial used round the Nineteen Thirties. it had been within the Nineties that it become wide well-liked attributable to its integration into the diversion technology.

However, computer game wasn't restricted to diversion applications and devices. With its perception system and different advanced technology, VR has been utilized in a lot of sophisticated studies and researchers within the fields of arithmetic and Science.

These days, another technology, shut however entirely totally different from computer game, increased Reality has created quite an huge acceptance everywhere the planet, and most popularly identified within the diversion and show business.

Although the appliance of increased Reality technology sounds extremely peevish and, typically perhaps, a touch out of this world, the idea was initial documented by the Wizard of Oz author L author in 1901.

However, the term increased Reality was initial coined in 1990 by Tom Caudell and David Mizzel.

Augmented Reality is outlined because the technology that comes with period inputs from the present world to form associate degree output that mixes each real-world information and a few programmed, interactive parts that treat those real-world inputs.

Often times, folks identify increased Reality to computer game. increased Reality may be a virtual sweetening to the $64000 world. It adapts to the changes while not the prompt of a command.

In the different hand, computer game involves simulated setting with virtual or fictitious parts, and therefore the user is generally isolated from the $64000 world. each technologies, however, have in common the aptitude to reply to user actions and interactions with the surroundings.

One well-liked event that a lot of folks mistook as increased Reality technology was the looks of a Jackson pic in an exceedingly concert command post his death. The pic didn't act with the surroundings. so disabling it from being a product or example of AR technology.

Common examples that this technology is seen square measure in apps like Pokemon GO, Snapchat, and therefore the HoloLens from Microsoft.

Augmented Reality technology is gaining widespread acceptance worldwide. Its development speed is irrevocably high, as a lot of and a lot of edges and investment returns square measure being ascertained and expected.

In urban center alone, wherever the technology was initial introduced solely recently, has become very talked-about among businesses.

AR isn't solely a hit in diversion and amusement apps. However, in different apps that square measure useful in boosting urban center workspaces productivity, conjointly in aiding in technological advancements, and in manufacturing a lot of potency and convenience within the implementation of different aspects in technology.

Just like the other technology identified to man, the wife or User expertise is equally vital within the developments for increased Reality apps.

UX isn't only centered on the usability of the merchandise. It’s conjointly centered on the pleasure that the merchandise ought to be giving the user. For wife developers, they're conscious of all their inputs to supply associate degree AR output that's satisfactory and can not overwhelm users.

In the conceptualization of the wife of associate degree AR app, the look ought to take into thought the semipermanent use of the merchandise. User expertise doesn't simply finish at the primary use of the merchandise. it's progressive because the time are utilized in longer stretches of your time.

One basic rule coming up with the User expertise of associate degree increased Reality app is to stay it easy.

Here square measure 5 different vital factors that ought to be taken into thought once developing associate degree AR app in terms of wife per Tyler Wilson, a UX/UI designer at the Helios International.

Environmental style
The environmental context is a vital issue that must be taken into nice thought. as a result of it places a significant bearing within the placement of the UI and different style factors just like the colours and sizes.

The user’s context is that the place he's in and it may be anyplace.

Interaction style
This issue is sophisticated and has several parts to think about. because the user’s device (e.g. Phone or Hololens) is their “window” to the AR world, however the user are interacting with the fictitious parts ought to be engineering.
Placements of buttons and therefore the interface have to be compelled to be fastidiously planned that the look are snug to the user.

Audio and Visual Cues
Visual cues square measure vital parts to form the user see or shop around the UI of the app to grasp that half he will act with and the way to try to to thus. Giving feedback to the user concerning what's occurring within the AR surroundings ought to enhance the interaction.

Using hover states and adding in easy-to-discover gesture prompts create the expertise pleasant to the users. Like visual cues, audio cues square measure supposed to form the expertise a lot of gratifying to the user. It promotes interaction and for the user to seem round the AR surroundings if the app.

Colors and Texts
The science of Color Theory is incredibly abundant applicable in AR apps because it will on different varieties of media. for instance, the colour red means that stop or caution, whereas the colour blue promotes calm and has taken the title because the color of technology and of the longer term.

High-contrast colours within the opposite facet of the colour wheel might not be visually friendly to user so ought to be avoided. light-weight coloured texts in dark background; and contrariwise are applied. in addition, the typeface fonts square measure higher decisions that Serifs. Keeping the text short and telegraphic ought to even be thought-about.

Innovations square measure perpetually inspired in any endeavor. However, innovations in coming up with AR apps ought to be in little doses. an excessive amount of changes will deduct the comfort issue of the app and should scare users from victimization it. jutting to acquainted gestures like pinching, swiping, and sound create users snug victimization the app.

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ARKit and ARCore: All You Need To Know How AR Will Impact The Mobile App World

Augmented reality the newest game-changing technology that transcends the computer game into the $64000 world via smartphones. Most of the technical school giants square measure presently group action the technology into their devices to place the AR in limelight. Back in Gregorian calendar month, Apple introduced its ARtoolkit for developers like Quytech to develop AR-equipped iOS mobile apps.

By seeing the scope of AR, Googlelaunched its framework and SDKnamed ARCore for the app developers.

While the iPhone developers created their 1st stepstowards the computer game, however Google has additionally not been lacking anyplace because it experimented AR technology with gadgets like Daydream, Cardboard, Google lenses that square measure choosing prominence among the users.

What square measure ARKit and ARCore?
Apple owns ARKit that features SDK and Framework to bring the AR capabilities to any or all iOS devices. AR Kit allows app developers to feature the AR technology to their apps by giving them the flexibility to acknowledge the physical details of one’s surroundings and transcending them into computer game.

Also, the tool uses the device sensors to accumulate all physical details together with horizontal plane and motion pursuit. The technology are accessible for devices with iOS eleven and higher than.

ARCore from Google is far like ARkit however it's developed for the robot devices running on candy seven.0 or above. Google launched its terribly own raid the stream of increased reality to contend with Apple. The ARCore framework let the developers produce robot mobile apps that square measure able to place the virtual objects into the $64000 world.

Both ARKit and ARCore are not a mobile app instead, these square measure tools containing frameworks required to make associate AR-powered app.

How can ARKit and ARCore have an effect on Mobile app Future?
The increased Reality is usually quoted because the next huge issue within the technical schoolnology by tech enthusiasts, although, the AR didn't match up the packaging up to now. Pokemon started exploitation Arkit to showhow powerful AR is that if enforced within the diversion field however, specialists believe that the probabilities square measure equally nice for the opposite apps still.

Not solely the technical school giants however additionally the social media apps square measure exploitation the AR to reinforce the user expertise. as an example,Snapchat recently additional associate AR feature to the app that brings the bitmoji character to the $64000 world exploitation the app’s camera. With the invasion of the 2 technical school giants dominant the ninety fifth of the mobile market along will certainly place AR into the thought.

Ending Note:
With the arrival of those 2 technical school giants, developers feel advanced and that they square measure even hospitable these increased reality SDKs with open arms. It cannot be declared that one would win the race as each do nice and providing foremost AR-based apps to resolve varied business functions.

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Augmented reality saw its record growth in 2019. Commercial support for AR is positioned to be strong, with big tech names like Microsoft, Amazon, Apple, Facebook and Google making serious commitments. As of May 2019, the installed user base for AR-supporting mobile devices reached 1.5 billion. Industry players within the augmented reality world expect 2020 to be a year marked by an uptick within the pace of industry growth.

A bulk of the most recent advances within the field of AR were showcased at variety of tech events, a number of which, like Augmented World Expo and Consumer Electronics Show, were attended by our team. They inspired us to collect these 9 trends which will shape the longer term of augmented reality over the following number of years—and may inspire you on your own innovations.

The 2017 introduction of Apple’s ARKit and Google’s ARCore software development kits (SDKs) has standardized the event tools and democratized mobile AR app creation which has led to quite double the number of mobile AR-enabled devices and tripled the amount of active users during 1.5 years. Having once brought AR to the mass audience of mobile users, Apple secured its AR market leadership because it unveiled ARKit 2.0 at WWDC 2018, and so ARKit 3.0 at WWDC 2019. In terms of technology, the introduced advances placed mobile AR within the same line with headset-based AR, if not above it. We still can see a major ARKit’s dominance over ARCore, however the latter has grown almost 10 times in absolute figures. The installed base of ARCore-compatible Android devices grew from 250 million devices in December 2018 to 400 million in May 2019.

Based on a report from Gartner, a minimum of 100 million users were expected to utilize AR-enabled shopping technologies by 2020, which is one in every of the most well liked retail trends of this year. The boom in mobile devices that employ AR means the world is now occupied by robust and mature technologies. Developers, retailers and customers are now comfortably using them as a part of their daily experience.

A BRP report indicated that 48% of consumers said that they’d be more likely to shop for from a retailer that provided AR experiences. Unfortunately, only 15% of outlets currently put AR to use. Only an extra 32% of outlets stated they commit to deploy virtual or augmented reality applications over the following three years.

One of the foremost obvious use cases for AR technologies is indoor navigation, and 2020 is anticipated to be the year that the typical consumer gets their first real taste of its potential. People already lean heavily on maps services from both Google and Apple to urge around outside, but indoor navigation stands to be the employment case that blows the general public away.

ARKit and ARCore based applications for indoor navigation can provide directions in airports, malls, hospital and office campuses. Gatwick Airport has already deployed its own smartphone solution that gives routes to terminals and gates supported a user’s flight number.

In August 2019, Google launched a beta of its augmented reality walking directions feature for Google Maps which will be available to any or all AR-compatible iOS and Android mobile devices. Users can simply whip out their phones, point their cameras and see information about surrounding features in real time. Google’s software is probably going to maneuver beyond the smartphone space and include integration with smart glasses.

Smart glasses are currently at a stage where consumer solutions are likely some years off. Military, medical and enterprise solutions, however, are setting out to prove the worth of mixing AR with headsets and smart glasses.

One of the foremost current headwinds for AR is battery life. Announced in February 2019, Microsoft HoloLens 2 was likely the foremost anticipated product during this space in 2019. the corporate hopes to roll out its technology to great fanfare by demonstrating improvements in raw processing power, battery life and wearability. The U.S. Army has awarded a $480 contract to Microsoft, and therefore the company is additionally working with the economic IoT firm PTC to streamline the event of both augmented and mixed reality products.

Other manufacturers also see the longer term of augmented reality within the enterprise sector. The 2G Glass Enterprise Edition announced in May 2019, is anticipated to cost $999. it's seeing interest from companies as diverse as DHL, Boeing, GE and Volkswagen.

Artificial intelligence and machine learning are fast-growing sectors in tech. Bringing them along with Augmented and Mixed Reality systems could be a natural extension of the many of the items that are best suited to AI and ML, particularly computer vision. Likewise, the flexibility to make human-machine processes that handle problems like disease diagnosis has immense potential to boost outcomes.

35% of sales on Amazon are derived from its recommendation engine, which leans heavily on data science and machine learning to deliver search results and match advertisers with customers. Moving out of the net browser and into the $64000 world has immense commercial potential. By pairing consumer profiles with AR and ML, retailers can identify customer needs supported their environments and supply them with recommendations.

Point-and-shoot retail AR solutions will be major drivers of innovation. a client in an exceedingly store can get AI-based customer support while walking around. If they need questions about pricing, features or current offers, answers are often supplied by a chatbot supported linguistic communication processing (NLP) technologies. Responses can even be tailored to the customer’s unique profile, allowing greater personalization on the fly.

Robust AI and ML solutions are often extended to the AR and MR spaces to supply value to everyday users of mobile devices.

In the web space, Chrome AR could be a highly anticipated product of 2020. rather than wanting to use specialized apps, users can simply go surfing to AR-enabled websites to access the identical level of functionality. so as to foster adoption, an unofficial and unsupported version of the WebAR code is created available to developers on GitHub, too.

Mozilla is additionally engaged with WebAR and trying to bring AR solutions to Firefox. The goal is to form AR adoption significantly more friction-free by using the installed user bases of applications programme audiences. Apple, Samsung and Microsoft applications programme offerings are rapidly adopting the WebAR standards.

Although these standards have yet to be established, the implementation of AR in browsers is under active development, by means of either porting existing libraries (e.g. AR.js) or developing new ones (e.g. A-Frame, React 360). 2020 is that the year that WebAR may become available on virtually every up-to-date applications programme within the world.

Collaborative efforts, like conference calls, are often undermined by the dearth of an on the spot personal presence. AR, however, can create mixed-reality settings where everyone on a call can see one another during a more socially conducive environment. Microsoft is moving forward with a beta of a video-calling system that employs augmented reality to make holographic-style representations of participants. Cisco Systems is additionally performing on a project called Musion that brings together its networking products with AR technologies.

It is worth noting that adoption faces several headwinds, and neither consumer nor enterprise-grade products are currently on the market. specifically, the employment of headsets and current costs have made commercial rollouts unappealing to manufacturers and potential customers.

AR-based remote assistance sessions could be a use case which will promote innovation. a mixture of WebRTC and AR makes it possible to conduct real-time maintenance work and troubleshooting. By leveraging concurrent data streaming, assistance providers can join more directly within the maintenance, configuration and repair processes.

During 2019, variety of car manufacturers were showing off on-the-road AR solutions, too. for instance, Genesis G80 utilizes variety of features to make sure accuracy, including tracking the driver’s line of sight to make sure that holographic overlays are always within the right spot. rather than having to appear down at a GPS panel within the dashboard, the driving force will see arrows on a heads-up display providing live directions. Porsche is additionally making major investments in similar technologies.

Heads-up displays are a fixture in military aerospace for many years, but AR is barely now setting out to bring that potential to the automotive world. Dashboard-mounted displays can project AR overlays into the driver’s line of sight on the windshield. Motorists is alerted to hazards, providing directions and given warnings about traffic. On a more whimsical note, systems may provide drivers and passengers with information about nearby landmarks and destinations.

WayRay, a corporation based in Switzerland, is that the current biggest player during this sector outside of the large auto companies themselves. It showed off the i-Cockpit 3D HUG during a fresh Peugeot 208. Porsche is pushing Series C funding into the HUD setup.

Hyundai, specifically, has been a frontrunner in AR research that goes beyond the cockpit-style view of the motorist’s experience. Starting in 2015, the corporate has been merging collaborative and assistance technologies with AR to breathe new life into maintenance manuals. Hyundai has apps that allow users to point their phones at their cars to urge information. If you’re trying to work out where the fuse panel is, for instance, the app will highlight it on the screen. Mercedes encompasses a similar app, but its version adds a chatbot to supply virtual assistance.

2017 heralded the Cambrian explosion of the AR world, the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore). Brands, development companies, agencies, and startups rapidly followed, taking advantage of their potential. ARKit 2 landed at WWDC 18, with Apple introducing the USDZ format that creates adding models, data and animations to AR landscapes simple. 3D seeing, environment texturing and face tracking were also introduced.

  • Tracking multiple faces
  • Motion capture
  • Detecting when people are occluded
  • Concurrent use of both the rear and front cameras on the phone

2018 was also the year that the Magic Leap headset arrived. Shipped in August 2018, the headset represents a significant discovery in consumer-grade products. Highly wearable, durable and adaptable, Magic Leap’s price point within the $2,000 range is powered by technology from Nvidia. Selling points include 8 GB of memory, 128 GB of storage and USB-C charging. Magic Leap also says users can sustain three hours of continuous use. With a growing developers program, Magic Leap will become a start for several companies diving into the AR space to experiment with new ideas and use cases.

The so-called ARCloud also stands out as something to observe. The ARCloud could be a concept built around cross-platform compatibility, persistence and sharing. it's intended to supply a seamless experience with the important world, too.

2019 wasn’t a year of revolutionary changes within the Augmented Reality technology. However, evolutionary improvements of software and hardware, like ARKit 3.0 and Apple’s A13 give iPhone 11, will contribute to the long run of augmented reality technology maturity in 2020.

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Apple reveals ARKit 3 with RealityKit and Reality Composer

Apple has used the last two WWDCs as opportunities to point out off its latest and greatest augmented reality innovations, the ARKit and ARKit 2.0 software development kits for iOS, together with annual hands-on demos. This year, it’s unsurprisingly showing off new augmented reality initiatives including ARKit 3, RealityKit, and Reality Composer, a group of tools to create AR development easier.

ARKit 3 adds support for 2 major features: automatic real-time occlusion of individuals viewed by the host device’s camera, and real-time motion capture with the camera. Face tracking now supports up to a few people at a time when viewed by the front-facing TrueDepth cameras on iPhone X/XR/XS devices and iPad Pros, and developers can simultaneously access both face and world tracking on the front and back cameras directly. Live collaborative sessions are supported between multiple people, employing a shared world map.

RealityKit could be a high-level framework to enable developers to simply blend virtual objects with planet environments, automatically scaled to perform properly on multiple Apple devices, and handle the networking demands of shared AR experiences. It supports photorealistic rendering, new environmental and camera effects, and extra animation, physics, and audio effects. It natively integrates with ARKit, and includes a Swift API.

Reality Composer lets developers build interactive scenes with full AR support, and includes many virtual objects, with the power to import and customize USDZ files. Virtual objects within scenes is animated and made tuned in to taps, proximity, and other triggers. Developers are ready to run Reality Composer both in XCode and as an iOS app.

Additionally, Mojang representatives came informed stage to demonstrate Minecraft Earth, an AR-augmented version of Minecraft that appears very similar to HoloLens demonstrations Microsoft offered several years ago. It’s effectively Minecraft on a surface of your choice, like an oversized table, with the power to interact somewhat with people. Minecraft Earth is seemingly coming this summer, which might be earlier than the expected release date for ARKit 3, RealityKit, and Reality Composer.

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Google shows off stunning new AR features coming to web and mobile apps soon

Google shows off stunning new AR features coming to web and mobile apps soon

Google has been quietly working to enhance its augmented reality platform, ARCore, since its official launch early last year. Now, the corporate says it’s able to unveil a number of next-generation upgrades to depth detection and physics it’s achieved, which promise to create AR experiences seem rather more realistic within the future.

The upgrades, a part of ARCore’s all-new Depth API, will soon allow developers to perform what’s referred to as occlusion, which is when a synthetic object will be blocked from view by other real-world objects in an exceedingly scene. Place a virtual cat in your front room, for example, and you'll see it disappear from view after you angle your camera in an exceedingly way that places a bed or table or another object in between.

The result is a more believable scene, because the depth detection occurring under the hood means your smartphone better understands every object in an exceedingly scene and the way far apart each object is from each other. Google says it’s able to do that through optimizing existing software, so you won’t need a phone with a selected sensor or style of processor. It’s also all happening on the device itself, and not wishing on any help from the cloud. ciao as you've got a phone that supports ARCore, which is just about every new Android phone released within the previous few years, you’ll be able to access these new features.

We’ve seen occlusion on mobile phones before. Pokémon Go creator Niantic showed off a video of an occlusion demo featuring a little virtual pikachu darting around an urban plaza, dashing in between objects and blending seamlessly with the environment. But it absolutely was just a video, not a demo that members of the press could see running on a tool and operating in real time.

During a gathering with members of Google’s AR division, it was able to fiddle with real-time demos the team built to indicate off the new depth technology. Granted, it absolutely was in an exceedingly test environment Google had arranged for the demo, but the technology does work. In fact, it’ll be available, as a part of updates to home design app and Google’s own AR in Search feature.

It has been worked out on some demos of the Depth API’s new capabilities that won’t be turning up in commercial apps or services, but Google says those advancements are going to be made available to developers within the future after it works more closely with developers and other collaborators to shine a number of its approaches.

These transcend occlusion and into more realistic physics and 3D mapping. Google has developed some way for AR objects to interact with the important world more realistically, move through an environment the way a real-world 3D object would, and interact with surfaces such as you might expect physical matter would. As an example, within the demo it has to be compelled to experience, it was used to be able to create colorful shaped blocks out of void that would bounce off virtually any surface, even the handlebars of an exercycle.

Google also made a mini-game of sorts showing off the flexibility for AR objects to maneuver through an environment by going around and over real-world objects and also the new Depth API’s surface interaction capabilities. It involved a cooking robot that engages during a food fight with you that takes into consideration the furniture and walls of the environment, with desserts leaving realistic splatters on surfaces.

Google isn’t making these demos available to the general public, but the corporate says it hope app makers will make almost like vastly improved experiences when it's able to release the updated Depth API to all or any developers. The corporate doesn’t have a timeline for when it does expect to release this toolset more broadly, but it’s likely these capabilities are going to be appearance in apps and AR web experiences your time next year.  

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Augmented Reality (AR) Trends

Augmented Reality’s Insights into the approaching Future

1. AR’s close relationship with computer science (AI)
Artificial Intelligence is incredibly much essential for the operations of augmented reality. AR allows objects to be labeled and identified within the viewer’s visual point of view. Many social media applications that we are using today are developed with a mixture of augmented reality and computer science. for instance, on Instagram and Snapchat there are various fun filters just like the dog filter, bunny ears, pig filter etc. which are supported consumer-facing applications.
These applications don't function unless and until both AI and AR are combined and operated. We are sure visiting witnesses and obtain to use lots of more social media applications which have functionalities like image enhancements, during this year 2019.

2. AR in terms of Teaching and Training
Both the training and teaching technologies belong to the sector of education. By using augmented reality technology, any information or data will be passed to a learner in real-time. These systems provide a better sense of vision and pull out the objects and hazards which ultimately lead to best-practice. Augmented Reality has proved its worth by decreasing the quantity of risk and also the cost rates in association with training. In 2019, we'll see a swift growth of industries which use augmented reality tech and perform their works with way more costly equipment and tools.

3. AR’s connections with computer game
Facebook is one amongst those most used social media applications which beliefs in augmented reality and computer game environments. AR vs VR is additionally a viral topic nowadays.
Augmented Reality leads to connecting people, socializing them with the assistance of computer games. Both virtual and augmented realities together worked in developing the” conference calls” where users can see one and other and at the identical time, they'll interact with one another.
These conference calls can carry over 2 people also at the identical time. All this happens to be possible only thanks to the connections between augmented reality and computer games. With the mixture of those two platforms, a pioneer named as Spatial has paved its way towards usage of AR equipment.
These tools and equipment allow users to witness pin boards and whiteboards. Augmented Reality together with computer game together work on design-based documents lay on real-time objects. within the year 2019, we would see users meeting up and socializing by using computer games. there's also a prediction regarding the expansion of those systems in terms of sales of VR and AR headsets. 2019 goes to be an exciting year to attend and skill the interactivity between people with real-world representations.

4. AR is overtaking the auto Industry
Autonomous cars may take a few more years’ time to come back to reality. Meanwhile, many automobile companies are making use of augmented reality and computer science technologies to mark their presence within the market. the auto industry is an advent of augmented reality businesses. within the year 2019, we are visiting see developments in terms of voice assistants like Siri. there'll even be a growth of augmented reality in cars.
Automobile companies are currently working in dashboard-mounted display graphics from around a vehicle with the assistance of camera footage. This technology is probably going to cut back the occurrence of accidents, because it has the potential of noting towards hazards together with the identification of landmarks which are historical along the way.
Seeing the results coming from AR technology-based companies, large-scale automobile companies like Tesla, Toyota, Mercedes-Benz, and Volvo have signed contracts to figure on this platform. Augmented Reality technology also has the potential to require routes in protecting AR data onto a car’s windshield.
With the assistance of augmented reality technology, we are able to also experience the identification of frequently used lanes, navigational prompts, detection of hazards, information about the correct direction etc.
By using AR technology companies are potentially building strategies, to boost the security conditions of the driving force. These strategies will allow the drivers to stay their entire target the road and at the identical time undergo the feedback that might be displayed on a phone screen. This process can increase the driver’s comfort levels within the vehicle, and he can conveniently drive his car.

AR Trends which can Advance Soon
So here are a number of augmented reality trends we expect to mature and prevail soon.

a) Mobile AR is that the show stopper
With the introduction of headset-based AR, there came up more advancement which uses augmented reality for the measurements, predictable tracking, improvements rendering and 3D detection. Apple has showcased a number of their experiences by sharing the AR spaces with the usage of a replacement file format for detecting the objects.
This format is termed as USDZ or the universal scene description. This format is probably going to be more receptive the third-party software than ever before.

b) AR offering a natural experience
Everyone is waiting to work out improvements in gesture recognition. There are certain issues like gaze direction, which are interesting to figure on. to supply a natural experience to the users, it's better to create a convenient product. as an example, it's visiting be very interesting when a user looks at an object and it gets detected immediately. this can be something we will implement in the real world by eliminating the task of an individual from turning his head.
Currently, there are few companies which are concentrating on minimizing the lags in tracking which is one in every of the foremost issues seen within the latest AR devices. These issues don't last for quite a millisecond, but they still show level of discomfort on the user. In 2019, we are going to see more issues resolved with the assistance of augmented reality testing because it can possibly track anything.

c) AR welcomes Extended Reality (XR)
Extended reality could be a form within which we will alter reality digitally. XR comprises of mind reality, computer games and augmented reality. The alphabet ’X’ within the abbreviation of extended reality represents all of the above letters.
All these realities are unique in their purposes and origins. Their boundaries her deleted sometimes and their similarities which overlap will grow more evidently. We believe this year 2019 goes to use of these realities successfully. this can be one in every of the highest augmented reality trends.

d) XR’s priority remains to be within the entertainment field
The entertainment field is currently making the most effective possible use of augmented reality and extended reality together with virtual reality’s sphere and can surely not take a step back this year. XR has the full-on potential to survive within the entertainment field for several more upcoming years.
Apple used augmented reality in gaming while the opposite companies used it for educational purposes. we are going to still witness the zoom of mobile AR in terms of business furthermore as in software development.

e) AR market paves its way towards Modernized and Innovative Solutions
If you have got a meaningful idea which increases the throughput and therefore the sales of the merchandise, then augmented reality technology is extremely much able to take you towards success with its modernized and innovative abilities. With the rapid advancements within the field of AR, your idea will prevail and receive triumph exclusive of its state of the art structure or its domain.
Many ideas which of them were dismissed from the market are now disclosure everywhere again simply because of using superior augmented reality technologies and trends. as an example, problems faced in designing indoor navigation just like the positioning of scenes, starting and ending points, marks etc are now returning with high speed to be solved and obtain released into the market.
Such technologies are visiting be improved and polished over time with the assistance of augmented reality. The market always remains receptive those that make use of augmented reality in their ideas.

f) AR ends up in evolution but not revolution
The past years won't be the breakthrough period for augmented reality but many top companies like Apple do their best to bring augmented reality into the cross-platform environment by implementing far better ideas.
Having AR directly within the browsers in a concept on which Apple is functioning on currently and is anticipated to return up with some innovation even within the coming years, this can eliminate the necessity for downloading mobile applications. We are very eagerly waiting to line the way within which XR technology will work for businesses after applying them. There must be the correct and precise use of algorithms for augmented reality development, where there's a gentle growth in technology expertise.

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Google ARCore: Android's augmented reality tech explained

ARCore is Android’s version of Apple ARKit. it's a baked-in augmented reality platform that developers can leverage.

It's different from the now-discontinued Tango, another AR effort by Google that relies on custom hardware requirements. ARCore could be a smaller amount powerful than Tango, but that's okay. It's meant to be more accessible. Google said it'll work with 100 million existing and upcoming devices.

What is augmented reality?
While game immerses you into a locality, replacing everything you see in an exceedingly physical world, Augmented reality (AR) takes the world around you and adds virtual objects over it.

With AR, as an example, you will be able to shop around a locality with your's phone display and see a Pokemon standing before you.

How does ARCore work?
ARCore has three elements: motion tracking, which figures out a phone’s location supported internal sensors and video, enabling you to pin objects and walk around them; environmental understanding, which uses a phone's camera to detect flat surfaces; and light-weight estimation, which helps virtual objects in an AR experience have accurate shadows, and thus, make time for with their real-life surroundings.

Developers could use ARCore to let your phone denote specific buildings or street corners or pinpoint indoor locations within some centimetres.

Or, as an example, imagine trying to search out a guide to your complicated treadmill, but all you've to undertake and do is take a picture of the machine, and an app could then conduct a visual search so on spot it and overlay instructions or ply a YouTube video or PDF manual.

Do developers need to use ARCore?
No. Android developers could already make AR apps without ARCore, almost like iOS developers could make AR apps without ARKit.

After all, before these platforms emerged, apps like Pokemon Go were available. ARCore just makes it easier for developers to feature AR experiences into their apps. as an example, Google claimed that it's optimised ARCore’s performance over an outside developer could do.

Experienced developers will want to use Java/OpenGL, Unity, and Unreal, but other developers - who are new 3D design - can export ARCore objects from Google’s new Tilt Brush VR painting app or Blocks modeling tool.

Can all Android phones use ARCore?
Not all of them, there's a listing of supported devices. Google Play Services for AR is out there via the Google Play Store for supported devices.

Broadly speaking, ARCore requires Android 7.0 or later (some phones within the list have or require newer versions as noted below). The phone also should have Google Mobile Services (GMS) and thus the Google Play Store.

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What's New in ARKit 3?

Changes from ARKit 2 to ARKit 3

People Occlusion
One of the items we considered as a weakness of ARKit 2 was the impossibility of identifying whether the camera’s vision is hindered when spawning virtual objects. regardless of how real the virtual object could appear as if, it might just remain visible whether or not there’s an obstacle between the article and also the camera’s field of view, or if someone walked before of it. This was something that actually broke the standard of the ilusion, and a part of the ugly side of ARKit 2.

Well, this might not count as an unpleasant side of ARKit 3 though. Now People Occlusion entered the sport and allows AR objects to be before or behind people in a very more realistic way.

Hardware Requirements
ARKit 2 already had some hardware requirements so as to form use of its features, so it’s not a surprise that the identical would happen for ARKit 3. In fact, its latest features require devices a minimum of with an A12 processor, whereas for ARKit 2 the minimum was the A9.

This means that, as an example, iPhone models previous to the iPhone XS, or simply less powerful don't seem to be ready to leverage ARKit 3 new capabilities.

RealityKit & Reality Composer
In the past, there was a steep learning curve for creating realistic AR experiences. This difficulty is, somehow, reduced thanks to the new RealityKit that comes with ARKit 3.

Prior to RealityKit, there was SceneKit that allowed you to create apps with AR interactions normally, like placing virtual objects on the walls or the ground. We used this framework along after we tested ARKit 2, so as to figure with 3D objects, and that we had to dive into heavy concepts of 3D rendering.

ARKit 3 New Features

Motion Capture
Above we mentioned ARKit 3’s awareness of individuals with regards to People Occlusion, possibly possible thanks to a Machine Learning model, but this new capability doesn’t stop there. Awareness of individuals also allows you to trace human movement and use it as input for an AR app.

For instance, with Motion Capture you'll be able to replicate a person’s movement in a very virtual representation, sort of a skeleton

Guided Plane Detection & Improved Accuracy
Something that wasn't available in ARKit 2 but would have helped lots is support for a built-in guide for recognizing planes within the planet. just in case you were looking to follow this process you had to put in writing some code and figure it out on your own.

Now, ARKit 3 brings a straightforward assistant that allows you to know the way the plane detection goes and which one is detected, before placing any virtual object within the environment.

Simultaneous Front and Back Camera & Collaborative Sessions
Using both front and back cameras at the identical time opens a brand new range of possibilities for AR experiences, like interacting with virtual objects by facial expressions. it absolutely was not available before thanks to the ability consumption such feature would require, but it's now viable because of a brand new API Apple released after WWDC 2019.

With collaborative sessions, now you'll be able to dive into a shared AR world with people, especially useful for multiplayer games, as you'll be able to see during this Minecraft demo shown on WWDC19.

Even though we weren't ready to test these features out, we consider them to be of high interest which could push AR immersion even further.

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Apple's Augmented Reality Tool Kit Can Now Detect Walls And 2D Images In Beta

Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers during a beta version. ARKit 1.5 also adds some marquee features in it and it includes one big one: wall detection.
Till now, ARKit always focused on offering horizontal plane detection, allowing developers to grasp where the ‘floor’ is that it can then use to orient or place objects in 3D space. This results the image well wanting with full 3D spatial recognition of a given field, though, as that horizontal plane would essentially persist forever, ignoring walls or other vertical surfaces.
With this update, ARKit can now recognize vertical surfaces and place objects onto those surfaces. It may define those surfaces in conjunction with horizontal surfaces moreover.
Google’s ARCore has supported some wall detection previously. Apple’s version of wall detection will detect planes that are vertical or simply off vertical but not heavily angled initially.
In addition to the present, ARKit also gets an update to horizontal plotting to permit for better recognition of irregularly shaped objects like circular tables or chairs, and line detection. The tracking has been improved in speed and accuracy moreover. ARKit will now also display the ‘real world’ at a full 1080p, an upgrade over previous versions which shipped the video components bent on users at 720p, making the “real” parts of the scene look worse than the “fake” parts.
Another upgrade that seems fairly minor initially but could get very, very interesting soon is computer vision-based image recognition.
If there are 2D images within the scene, say an ad or piece of art on a wall, ARKit can now parse the pictures and permit developers to map their physical position during a space and on a surface. this may give placement of related objects nearby, floating text, audio triggers — you name it.
The immediate applications are fairly clear. You walk into a museum, point your camera at a painting and therefore the painter appears ahead of it to speak about the artwork or perhaps to point out you the way they painted it. If it’s an ad of a rocket launch, the rocket appears on the ground ahead and you get a recreation of the launch.
With AR, rather than ‘many apps’it;s that we’re visiting see ‘many experiences’. there'll be enabling apps or tools, but the experiences themselves are going to be universal. But it's also that this won’t become apparent to most commentators (or customers) for ages

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The 3Decor Configurator for furniture industry

Augmented reality has created new opportunities for the furniture industry, for both manufacturers and retailers alike. A long time ago, customers had to visit a showroom and see what was in stock at that moment. In the meantime, e-commerce has already created some improvements because it makes it easier to view all products which a supplier can deliver.

But now augmented reality has come, with several new advantages which so far could not be achieved. For one, a manufacturer can make accounts for it's retailers and retailers can make accounts for their customers to login to the app. An added bonus is that you can immediately see the proportions of an object, which in 2D just doesn't feel the same.

On top of that, of course, you can project the furniture object into the room where you are, and you can even add multiple objects at once. Then it is also very easy to move the object around, just to see if you this item better in another place in the room. Besides static objects, animated objects can also be added. Think for example of an adjustable chair or bed, where users can have an exact view of the positions the item can take, and how it moves from one position to the next.

Objects can also be added in a variety of colors, so if the customer doesn't like yellow, then why don't they add the item in green or blue? It is also possible to create lighting inside the augmented reality app, giving all the more realism to the objects as they now cast a shadow.

After that, all you need to do is take a screenshot and send it to whomever you want to share it with. For furniture retailers, it is also possible to add a link to the product on their website, to lead customers straight to the place where they want to buy the item. Or to make it even easier, we can also integrate complete e-commerce functionality into the app, giving customers the option to view the item in their room, and then to add it straight to cart and make a payment.

And when giving useaboutrs the ability to zoom in, they can also get a closer look at the details and the textures which the furniture product possesses.

Besides the already mentioned advantages, for furniture retailers there is also an added bonus. Using the 3D app makes it easier to contact their suppliers to show which product they want to (re-)order, as not every manufacturer has a clear online assortment from where products can be ordered. In conclusion, there are already many advantages for the furniture industry to use augmented reality. And with technology progressing, we are sure we will be adding more exciting features over the coming months.

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Augmented reality for e-commerce

In recent years, online selling of products has massively increased with a migration taking places from desktop devices to mobile phones and tablets. Almost every individual has a smartphone and many would like to order products online rather than going to a physical store. But at times ecommerce businesses are losing to retailers since consumers wants to see and try the product themselves before purchasing. This is where augmented reality comes in. Augmented reality is expected to rapidly grow to $120 billion in revenue by 2020. As a result, the ecommerce industry will improve thanks to augmented reality applications with its ability to enhance the way customers shop today. Stats say, approximately 40% of the customers will spend more if the products are shown using augmented reality.

The advantages of augmented reality ecommerce

There are several reasons for this. Augmented reality is a new and exciting technology which not many retailers are using. So having an augmented reality app will really set a business apart from the competitors, of course if the AR app is done correctly. Another advantage is that with the use of an AR app you can often show more products than a physical shop can, with the level of a detail that the a regular e-commerce app or website can't. Of course, augmented reality doesn't just stand on it's own. It is very well possible to link products in an AR app to an e-commerce website, but it is also possible to completely merge an AR app and an e-commerce app together, making it even easier for consumers to buy your products. You can also do this in reverse: add a QR-code to your e-commerce website, so that people who are inside an AR app can scan the code and they will immediately be directed to the product in the app.

Examples of augmented reality ecommerce

Maybe the easiest example is for the furniture industry, where potential customers can place the products inside the room which they are currently in. They can add one, but also multiple items. The same of course goes for decorative items, but also for example for speakers, fridges etc. Besides that it can also be used for fashion e-commerce businesses. It is difficult sometimes to find the right clothing item, that looks and fits well. Because of augmented reality e-commerce, customers can now load the 3D object on their phone or tablet and project it on their screen as if the item is hanging right in front of them. This gives a great idea of what color the object really has, how it looks in the light and what sort of details and shape it has. It is even possible to design clothing items on a 3D mannequin, to give an even better view of what the item would look like when you are wearing it. Because of all the advantages, we expect that over the next few years many more e-commerce businesses are going to make use of augmented reality to increase their sales.

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